Amanda Rivera Email & Phone Number

● Develop and manage effective paid digital marketing strategies to reach account goals, while consistently improving ROAS/ROI (+34% YOY).● Oversee day-to-day digital activities across multiple marketing platforms and analyze results through various structured/unstructured datasets to make informed business decisions.● Consistently interfacing with other departments, teams, and numerous media partners to maintain multifaceted account communication.● Supervise the account team in a fast-paced environment, while guiding them through a multitude of deliverables and optimizations.

Greater New York City Area

● Career coach and data/media instructor to recent college graduates at a non-profit diversifying the digital field.● Co-run lessons with industry leaders to teach a robust set of skills in digital media and data analytics through Tableau, SQL, Excel, Power BI, Salesforce, Google Ads, Google Analytics, and Microsoft Advertising across multiple series of intensive classes.● Successfully launched over ten dozen digital and data careers.

Greater New York City Area

● Facilitated monthly company events, interviews, and vendor communication with HR, CEO, and department heads.

Greater New York City Area

● Worked directly with the Marketing Manager to formulate marketing strategies for all inhouse social media channels.● Boosted online brand visibility, traffic, and engagement through paid social campaigns, content curation, and data analysis.● Increased Twitter engagement 46% by connecting with industry influencers and publications.● Researched and implemented Instagram best practices to expand organic impressions by 92% and followers by 139%.● Produced growth on Facebook by 394 page likes, 8K organic reach, 96K paid reach, and 1K engaged users.

Greater New York City Area

The Bentley Hotel

● Administered support in various stages of reservations, from pre-check in inquiries to post check out follow ups.● Identified billing issues and composed accounting reports for a seamless guest experience. ● Managed and trained front desk agents, bell staff, and food/beverage workers.● Provided concierge support and preserved relationships/reservations of sales’ groups and VIPs. ● Implemented and reviewed guest satisfaction platforms to delegate improvements needed for departments. ● Obtained the highest on-site score in property history for Fire Safety Director Certification.

The Bentley Hotel

Bachelor Of Arts (B.A.), Advertising, Public Relations, And Journalism

Through this extensive program I worked directly with successful professionals of the industry on different platforms of media.

Digital Communication And Media/Multimedia

Cultivated digital marketing skills in an intensive 200+ hour workshop focusing on SEO, SEM, and Paid Social. Attended industry related.

Derechos Humanos

La Ciudad Autónoma de Buenos Aires, Argentina