Nidal Najjar Email & Phone Number

New York, New York, United States

New York, New York, United States

New York, New York

● Taking lead on a multi-million dollar account across thirteen markets● Managing around $2 million per month across Search, YouTube, GDN, and lead aggregators.● In addition to daily campaign management, I work on planning, forecasting, and strategy to build an all encompassing channel wide plan● Mentor and delegate tasks to junior team members under my supervision● Work with channel partners such as DRTV, FSI, Email to determine any shortfalls and to collaborate where dollars can be spent most efficiently● Assist media planning agency with forecasting spend, conversions, CPA on various search budget shift requests & incremental dollars across digital partners● Lead weekly performance and status calls with client marketing managers/or executives● Collaborate with Programmatic and Social teams to align goals, shifts in spend, and remarketing efforts● Relay channel performance, project management, market recommendations and next steps to client and partners● Strong understanding and experience in SA360, Google Ads, Microsoft Ads along with advanced machine learning bid strategies, cross channel impacts, tracking/catalyst codes

Austin, Texas

● Joined the company as an intern-to-hire, promoted to Campaign Manager, then to Senior Campaign Manager● Managed up to 8 client accounts simultaneously with a combined average media spend of $200,000/month● Experienced (3 years) in Google and Microsoft Search, Display, Remarketing and Shopping campaigns. Intermediate experience (1.5 years) in Facebook, LinkedIn, and some knowledge (< 6mo) in paid Pinterest, Twitter, and Reddit ads● Ability to create budget/conversion pacing docs, strategy decks, timelines, and client facing performance reports in formats such as Excel, Email, and Powerpoint● Highly knowledgeable in all aspects of search and display campaign research, creation, and ongoing growth and maintenance● Maintained positive client relationships for 2+ years with great client service, continuous account optimization and testing, and going after identified growth opportunities quickly● 6 months of managerial experience and mentorship with a junior campaign manager under my lead● Knowledgeable in using Analytics for dashboards, in-page analysis, product performance, and medium analysis● Proficient in conversion tracking, setting up GTM, and pixel QA’ing● Kenshoo bid management platform experience used for aggregation of channels and automation of bidding strategies (Target CPA, ROAS, Bid to position, etc.)● Ability to use Excel skills such as pivot tables to create client-facing tables and graphs, and Vlookup to help with analysis● Experience in website CRO suggestions to clients and beginner WordPress landing page creation and editing● Recognized talent in IT troubleshooting and fleet maintenance allowed for a dual role as an IT Manager but the main focus was on Paid Search, Display, and Social

San Marcos

● Answer customer service calls from students, faculty, and alumni● Troubleshoot variety of problems, from IT assistance to transcript and informational requests● Use personal knowledge and online research to give customers effective assistance● Monitor temperature, humidity, and airflow of the university’s servers along with security cameras● Train new hires with software, job shadowing, and helpful troubleshooting tips

Austin, Texas Area

● Used SEO best practices to develop and implement several new landing pages● Monitored all social media channels for feedback. Gave recommendations for responses● Created a feed system that aggregated competitor RSS social channels into one output● Used keyword research to create new ad groups, keywords, and text ads● Created HTML sitemaps for all product lines that assisted the front end developers● Developed and implemented A/B tests to analyze ad text and landing page performance● Extensive data analysis using Excel to spot trends and patterns● Managed several media buys. Scheduled calls and made recommendations of action● Took lead in content research and creation for a launched infographic (https://www.goldenfrog.com/blog/save-money-on-travel-with-vyprvpn)● Shadowed several email campaign launches

Austin, Texas Area

● Improved customer retention rates by creating relationships with customers and delivering excellent service during carry outs and customer interactions.● Worked in a fast paced team enviroment to clear carts in parking lot coralls.● Trained new employees in policies, work techniques, and best practices● Welcomed customers in ways that facilitated a pleasant experience upon entering our store.