Amanda Rizzo Email and Phone Number

* I am an expert in concepting omnichannel campaigns.I have developed successful campaigns for retail brands, state programs, and non-profit organizations. I create cohesive, compelling brand stories across a range of mediums - Social, Digital Display, Web, OOH, Print, and In-store Signage.* I lean into a personal & modern design style.Integrating design elements, photography, and typography, I design to evoke an emotional connection. I elevate messaging into an easy-to-digest format that spurs action.* I champion strategic, customer-focused brand stories.I love the “why” behind a design project. Design is not about being “pretty”, but solving a problem. Understanding a client’s goal is important, but understanding the target audience, their challenge, and how the brand solves that challenge is ESSENTIAL. I prioritize crafting solutions that solve a customer issue rather than a client issue.I also have experience in:* Identity, Branding & Rebranding* Program Launches (Loyalty, Credit Card & Registry)* Art Direction for Lifestyle & Still-Life Photo Shoots* Social Media Content Strategy & Templates* E-commerce Web Design* Email MarketingRecent clients: Marketsmith, Inc., Raymour & Flanigan, cinquino+co, Datacolor, Compass Group USA, Mercy University, Veterinary Emergency Group, and more.

• Led branded creative solutions from business goals, with a creative team of 4 direct reports that designed over 1500+ marketing materials, including circulars, web, email, and social media assets.• Drove innovative creative campaigns and compelling story-telling content driven by customer moments. Planned photography across channels consistently under budget. Boosted customer engagement across channels.• Delivered a multi-channel marketing campaign for the “CTS-ing Insider” Loyalty Program in 2.5 months. Captured over 85K new email subscribers in less than 3 months of program launch.• Implemented “This is CTS-ing,” a 360-degree brand campaign based on customer life moments. Increased brand awareness to a younger demographic in all advertising communications.• Launched a modernized non-e-commerce website, including large visuals and videos for improved engagement across the site. Developed a new structure for the comprehensive inspirational hub, decreasing bounce rate by 2% after launch.• Established brand consistency with channel guides, optimized workflows, and reduced timelines and freelance budget.

• Directed team of 3 designers to design over 200+ assets monthly, including daily promotional emails, homepages, monthly digital features, social media assets, signs and seasonal mail for both Avenue and Loralette brands.• Integrated “New Avenue” redesign into catalog, email and web deliverables using modern elements and vibrant photos.• Developed digital and social creative for Avenue Store’s Confidence Campaign, empowering women of all sizes to celebrate themselves. Campaign increased brand awareness, customer engagement and conversation online. • Established consistency guidelines across digital channels to create more flexible timelines in support of business needs.• Streamlined catalog process into a comprehensive guide for the organization. Defined catalog milestones, and responsibilities by stage to establish ownership by team and better interdepartmental collaboration.

• Directed creative vision for team of designers and freelancers, developing multi-channel campaigns monthly and seasonally for Babies“R”Us through all marketing touchpoints. • Led redesign of the Babies”R”Us Baby Registry with a customer-focused “Be Prepared-ish” campaign, with the insight that no parent is ever truly prepared. Increased registry creates, product adds and registry completion rates with relaunch.• Launched 360-degree campaign “Be Prepared-ish” within all prenatal and postnatal customer communications, including in-store signage, printed materials, online guides, emails and social posts.• Boosted Babies”R”Us Registry sign-ups and sales through innovative concept solutions for new events, programs and initiatives, in collaboration with Copy and Photography teams.• Maintained print creative guidelines and timelines, collaborating cross-functionally with Marketing, Production, Merchant and Creative Teams for consistencies and opportunities across departments.

• Promoted to Manager within 6 months due to exceptional management skills, strategic thinking and elevated creative.• Implemented print branding standards for each brand, streamlining workflow improvements. • Managed monthly and seasonal Direct Mail marketing for Babies“R”Us, Toys“R”Us and FAO Schwarz brands. • Oversaw, trained and mentored designers, interns and freelance to develop successful design solutions.

• Designed innovative, comprehensive multi-channel marketing collateral for Babies”R”Us from conception to completion.• Created Direct Mail pieces and specialty projects for Babies“R”Us and Toys”R”Us.• Promoted to Associate Creative Manager as a result of dynamic work, including excellent typography, layout, communication and problem-solving skills.

• Collaborated with other student designers and staff to fulfill department design needs• Designed promotional Postcards, Posters, and Catalogs for seasonal college gallery events• Concepted for new on-campus program initiatives and recruitment materials