- Spearheaded B2B and B2C program initiatives, including Branding, CRM, Content & Creative development, EDM marketing, Lead Generation, SEO, and foundational projects including Personas research, market research and analysis.- Facilitated the end-to-end process of strategic campaigns and business-as-usual (BAU) programs across multidisciplinary teams: Content, Creative, MarTech, Contact Centre.- Managed client and internal stakeholders to uphold business objectives and deliver campaigns effectively and seamlessly. - Collaborated with agency partners and third-party vendors, and fostered cross-functional relationships.- Developed comprehensive briefs, defined scope and responsibilities, detailed timelines, and managed budgets, with timely updates to clients maintaining transparency.- Supported in client events leveraging on past event experience.Key accounts:FedEx, GE Healthcare, Harley-Davidson, Twitch, Vodafone

- Implemented brand growth for the flagship app that acquired over 24k verified users within the first year.- Developed strategic business planning and key product positioning alongside brands including BMW and Spartan Singapore.

Led and assisted business and marketing development. Clients include Singapore Tourism Board and various restaurant brands.

- Project lead for top VIP hospitality suite at the Formula 1 Singapore Grand Prix 2014 that hosted VVIPs and government officials.- Managed end-to-end production, experiential design and event execution of the suite and provided on-site support.

Developed marketing strategies to meet clients’ business objectives - executing marketing campaigns and events to increase sales and brand awareness.

Client servicing and integrated marketing solutions that include local/regional event management;Responsibilities included:- Development, production and delivery of projects from proposal to activation- Communicating, maintaining and developing client relationships- Managing project budgets and supplier costs- Providing leadership, motivation and support for the project teamKey Accounts: Performance Motor Limited (BMW), LVMH Watch & Jewellery (TAG Heuer), BMW Asia (MINI)

-Managed on-site event and F&B teams across multiple corporate suites for the inaugural Formula 1 Singapore Grand Prix 2008. -Supported clients to ensure suite set ups are according to brand and operations are executed seamlessly.