I am passionate about design and finding unique innovative solutions to…. basically everything. I am the Owner and Co-Founder of Big Tree Co. A business I started with my Husband. We make sustainable wooden ride-on toys and furniture that are designed to grow with your children. You can learn more and read all about that journey in our bio/about page at www.bigtree.la. This business was our brainchild and we worked through the design, patenting, licensing, branding, insurance, marketing, production, packaging, and manufacturing together. I always make the joke that we spent the pandemic having a baby and getting our MBA degrees. The business is a huge success and we are very proud of it. This path has led me to where I am today. Passionate about designing toys!I previously worked as the Design Director at Lucas Design a Licensee to Disney Couture Branded Jewelry and Fashion, along with several other Licensed and Private Label Brand lines. I managed a team of 12 LA locals, along with 2 employees based in Hong Kong. I oversaw all our product lines initiated by my own Design vision, inspired by self-lead trend forecasting, brand narrative, design concept strategy and presentation, initial sketches and technical designs, through Licensor Approval, pre-production prototypes and samples, packaging design integration, to QC of production, and finally testing. I have taken many trips to China and Korea to over-see the production facilities, and find new vendors, alongside monthly trips to NYC to work on Designer Collaborations or present collections at Licensor reviews. I have a thorough understanding of the design-development process from Creating Innovative and Inspiring Design Concepts through Production to Sales.Run a consulting business where I guide jewelry brands through design, fabrication, production, and marketing towards larger brand recognition.Own and Manage a personal business in fine jewelry, selling to boutique and online and art/design venues working towards greater exposure and influence in the fashion world, by creating unique jewelry from personally developed techniques.Specialties: Trend Analysis, Creative Direction, Design Direction, Internal and Overseas Production Development, Design Staff Management, Project Organization, Deadline and Timeline Development, Market Initiative Planning, Social Media and Press Strategy, Copy, Brand Management, Business Model Strategy and Timeline Development.
Big Tree Co.
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Ceo - Big Tree Co.Big Tree Co. Oct 2021 - PresentLos Angeles, California, United StatesCo-Owner of Big Tree Co.Oversea and execute all aspects of Product Design and Development, Branding, Packaging Design and Development, and Product Distribution for Small Business Company Launch. Develop Strategies and Implement timelines for all Marketing Outlets, Product Design and Release.
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Co-Owner/ Creative DirectorBig Tree Co. Oct 2020 - PresentLos Angeles, California, United StatesCo-Founder and Owner of Children's sustainable ride on toy company.
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Freelance Jewelry Designer And ConsultantSelf Employed Designer Jun 2012 - May 2024Greater Los AngelesSelf-Employed Jewelry Design and Consulting for a broad range of clients, helping them realize their goals. I do a wide range of activities for my clients from trend boards, to line planning, designing, specification sheets, local sampling and production assistance, material sourcing, through to brand positioning and devising business strategies.
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Owner/DesignerA.J.White Jewelry 2005 - Sep 2022
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Design Director And Sr. Jewelry DesignerLucas Design/ By Design Jan 2007 - Jun 2012Los Angeles, California, United StatesJewelry Design Director for fine and fashion jewelry, Sr. Level Management.Designing seasonal fashion lines through Market and Trend analysis. Guiding Brand development for several major brands.Directing Creative Team, organizing workflow and project management.Managing Packaging and Production Design and Quality.
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Design ConsultantRon Hami Jewelry 2007 - 2011Design and Consult on seasonal lines retailing at High end retail outlets including Neiman Marcus, Holt Renfrew, and Saks. -
Jewelry DesignerArden Jewelry Manufacturing Co., Inc 2005 - 2006Providence, Ri -
Gallery ManagerSpace At Alice Art Gallery Nov 2003 - Jun 2005
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Jewelry Design InstructorRhode Island School Of Design Aug 2003 - Jun 2005Organize Syllabus, instruct technique, shepherd creative, aesthetic, and conceptual sensibilities.
Amanda White Education Details
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Jewelry And Metals -
Fine Arts, Jewelry, Minor - Art History
Frequently Asked Questions about Amanda White
What company does Amanda White work for?
Amanda White works for Big Tree Co.
What is Amanda White's role at the current company?
Amanda White's current role is Owner/Creative Director @ Big Tree Co..
What schools did Amanda White attend?
Amanda White attended Rhode Island School Of Design, Indiana University Bloomington.
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Amanda White
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