Strategist. DJ. Creative thinker.From curating beats in Copenhagen’s nightlife (and beyond) to developing integrated creative campaigns for global brands - you can say I’ve worn many hats. But they all have one thing in common – an aspiration to shape the cultural moment and build better futures. I founded Back to Future back in 2014 – originally a record label challenging the music industry status quo. Over time and with a dedicated team of like-minded creatives, I’ve evolved it into a creative lab where I specialize in using strategic creativity to foster positive change. I’m focused on story-led creativity that connects brands with the audiences they want to reach, offering expertise in campaign strategy, brand messaging, content creation and multi-channel programming from the BTF’s creative lab.