• Launch and regular maintenance of social media presence, including Facebook, Twitter, Google+ (Baron & Budd Facebook has 37,000+ fans, Fight Mesothelioma has 57,000+ fans)• Close involvement in all aspects of marketing strategy, social media integration, optimization, all types of content and website management• Oversees Search Engine Optimization (SEO) strategies for key websites, landing pages• Assisted in reinvention of websites BaronandBudd.com and FightMesothelioma.com • Launch of successful Facebook advertising campaigns, Google and Yahoo/Bing PPC initiatives• Manages content on multiple firm websites with close attention to social engagement and optimization• Builds and utilizes relationships with non-profit organizations the Asbestos Disease Awareness Organization (ADAO), the National Comprehensive Cancer Network (NCCN), The Mesh Warrior Foundation for the Injured, CURE media group• Works closely with Marketing Director, freelancers, attorneys and marketing team to create effective and innovative marketing strategies for all areas of the firm• Manages and creates media strategy, writing press releases for wire distribution• Manages firm’s online presence reputation management• Assisted in successful removal of Google Manual Penalty from firm website

Write and edit press releases, web copy, copy used for social media reasons and other communicationsWork with Marketing Director and Web to brainstorm marketing and public relations strategies for the firmWrite and edit copy for brochures, newsletters and client communicationsPress coverage for the firm and media relationsCoordinate advertising creative, public relations strategies and overall company relations with vendors and other team membersSupport all marketing, advertising and public relations projectsWork with SEO vendors and internal team to create strategies for effective SEO plans and online reputation managementDevelop strategies for social media initiatives (Facebook, Twitter, etc), build and maintain firm's social media presence online to better reach potential clientsAssist in development of media planning, media buying and television strategy, creative and productionWork closely with the "first line" of communication to effectively and efficiently handle inquiries from potential clientsWrite and edit copy for online adsManage firm's advertising ethics communications and work with outside ethicists to keep files up-to-date

Work with start-up company on various public relations and marketing projects for a variety of clients, including Baron & Budd, P.C., the UTA EMBA program, the West Dallas education reform project collaboration between the Dallas Faith Communities Coalition, SMU and the West Dallas Education Task Force; and other clients Write and press releases and direct mail, build local media lists, create and edit web copyCreate, collaborate and implement public relations strategiesAssist with promoting the interest of clients to media Collaborate on creative for client television spotsConduct Internet research using Google and Lexis NexisEffectively utilized Business Wire services and tracked press releases

Write and edit monthly web article for Southlake Style magazine, web content for the Carroll ISD Athlectic Booster Club web site, press releases and other items on a project basisBuild relationships between the company, local school district and local media

Work with the Vivanti Group on a project/contract basis. Write and edit website copy, client message boards/boiler plate, direct mail, brochure copy and other marketing items.

Graduated Magna cum Laude in three and a half years with a B.A. in Journalism: Professional Writing.

Wrote and edited marketing press releases, white paper outlines, white papers, newsletters and website content in the B2B HR space