Susan Jones Knape Email & Phone Number

Dallas/Fort Worth Area

A Case for Women is the only women-owned and women-focused marketing organization in the legal industry. It is also the only organization in the U.S. dedicated to empowering women to change their lives through taking meaningful legal action.The core belief that women’s voices matter guides everything we do, from sensitive marketing messages, to transparent and ethical advertising to intake that is conversational and non-threatening. Our business is built upon fully realizing the potential of issues-oriented marketing to reach women and our proprietary methods fully realize the power of women as powerful plaintiffs while blending female-oriented messaging with strategic, data-driven targeting. A Case for Women works with leading plaintiff law firms in the U.S. and Canada to educate women about legal issues of importance such as potential sexual assault claims, defective medical devices, harmful drugs and unequal pay. The goal is for the law firms to benefit from representing qualified women plaintiffs and for the women to benefit from contingency-fee legal services.

CMO for multi-faceted, national law firm with focus on "Protecting What's Right." Bottom line responsibility for client procurement, online positioning and reputation, social media, business-to- business outreach, brand development and consistency. Areas of focus include asbestos/ mesothelioma, financial fraud, deceptive advertising, water contamination, pharmaceuticals.At this position I pioneered the use of social media for pharmaceutical litigation by launching the first national Facebook ad campaign for transvaginal mesh claims. Another highlight of my tenure at Baron & Budd included break-through television creative for mesothelioma that was cited by the American Association for Justice (AAJ) as “…a model (that) would go a long way towards strengthening the 'trial lawyers as advocates' message.” I also created the brand “Protecting What’s Right” ® and the firm's website was a Webby finalist.

Executive in charge of new business development and strategic reinvention of The Levenson Companies. Responsible for building a new creative team that integrated with existing account planning, account service and media department. Developed strategy and pitched significant new business opportunities, including the national creative and media account for Aaron Brothers Art and Framing, resulting in substantial growth for Levenson.

Handled turn-key marketing projects for a varied group of companies with a penchant for those focusing on services/products for women. Wrote book, published by McGraw-Hill: The Money Rules: 50 Ways Savvy Women Can Make More, Save More and Have More. Spoke to teenagers and women's groups about financial literacy.

Founded The Knape Group advertising agency and grew it to billings of $20 million and 12 staff. Responsible for all new business development as well as agency management. Clients included Dallas Area Rapid Transit (DART), Prudential Healthcare (national responsibilities), Inet technologies (national), Texoma Healthcare, Aromatique, Wilco, Ericsson (national), Big XII Conference and others.

Founded and grew advertising agency, Knape & Knape, which was named by ADWEEK MAGAZINE as "Hot Shop of the SouthWest"​ and acclaimed nationally for its creative and successful client campaigns. Clients included The Dallas Convention & Visitors Bureau, Dallas Area rapid Transit (DART), The Texas Commission on Alcohol and Drug Abuse, The Department of Health, The Dallas Opera, The Meyerson Symphony Center, St. Paul Medical Center, Baylor Hospital, The Dallas Community College District, American Heart Association, VISIONS: The Women's Expo, The Belo Corporation, St. Mark's School of Texas, Concorde Financial Corporation and others.Sold agency in 1992 to Larkin, Meeder and Schweidel.

B.S., Plan Ii, Education/ French

Activities and Societies: Magna Cum Laude

Education record