Amanda G.B. Breazzano Email & Phone Number

Austin, Texas Metropolitan Area

Austin, Tx

• Project managed new product launches from sponsor signoff though in-market launch for concurrent projects across multiple customers and OEM partners. • Collaborated and communicated cross-functionally and globally to ensure that all teams, including sales, manufacturing, operations, finance, and senior management met and understood key milestones. • Reviewed business cases and project feasibility for new product proposals based on market data and product performance.• Analyzed product performance and lifecycle status in a fast-moving market to provide recommendations and reports to stakeholders and senior management, including end-of-life decisions for a portfolio of over 400 SKUs.• Partnered with design team to pitch product concepts tailored to the needs of the business by channel and region. • Created go-to-market plans for new products including presentations, sales materials, packaging direction, product marketing direction, and product prioritization for marketing efforts. • Developed and implemented proposals for process improvements, including new EOL processes, OEM training processes, factory tool decommission process, and sample management process.• Managed relationships with device OEMs and managed internal product roadmaps to support device launches.• Developed and implemented reporting process to appraise customers of project statuses and risks.

Austin, Tx

• Project managed marketing plans, coordinated sales resources, and directed content for all university accounts.• Managed on-brand, accurate, and timely completion of all print collateral and marketing initiatives for Balfour high school and college product lines.• Managed product additions and updates online and in print; project managed web team product update activities.• Proofed copy and graphics, provided creative direction, and wrote copy.• Developed and executed product-related training sessions, workshops, and informational material for in-house use and for customers.

Syracuse, New York Area

I was responsible for the product development, research, and marketing strategies for archival consumables. I managed catalog pagination, pricing strategy, and website merchandising for my products. I managed supplier relationships and developed new relationships as needed to grow product areas. I also coordinated archival training sessions, answered archival hotline inquiries, and coordinated with sales and customer service representatives to meet customer needs.I managed, coordinated, and budgeted the company's trade show program and represented the company at trade shows and conferences.

I was responsible for the product development, research, and marketing strategies for select archival product groups. I also assisted with the same in all archival product groups, coordinated archival training sessions, answered archival hotline inquiries, and coordinated with sales and customer service representatives to meet customer needs.

I managed customer problems and complaints as sent from other representatives, processed written orders and follow up on concerns and problems related to written orders. I also collaborated with other representatives to resolve customer concerns.

As a Graduate Assistant, I assisted with marketing efforts for the WISE (Web-base Information Science Education) program and the Enitiative for entrepreneurship. I wrote press releases, assisted in grant writing, planned presentations, and prepared newsletters. I also carried out relevant research for both programs and wrote reports on that research for the program directors.

As a Reference Assistant I used collection materials to research and answer reference questions primarily by email but also in person and by phone. I assisted Research Center staff as needed, to oversee the reading room and to prepare materials for researchers.

While at the CLRC I worked on advocacy projects, particularly a video about the importance of libraries for the annual Legislative Breakfast. I served as liaison between the Council and committees, and helped facilitate communication with Council committees. I also worked on a Council library weeding project.

Assisted in Beeghly library's transition from the Dewey Decimal system to the Library of Congress system. Worked with the library's collection of United Methodist East and West Conference materials.

Masters Of Science, Library And Information Science

Activities and Societies: ALA Student Board

B.A., International Studies, Religion, Spanish