Amanda Williamson Email & Phone Number

Jacksonville, Fl, Us

Jacksonville, Florida, United States

Working with clients in beauty/wellness, healthcare and food/beverage industries

Jacksonville, Florida, United States

• built marketing plans to incorporate business promotions, donation appeals and partner recognition for social media, email communication, and digital media campaigns;• segmented and utilized an email marketing list of more than 36k subscribers to reduce unsubscribes and increase conversion rate;• designed strategy buckets for social media and worked with other departments to create consistent content for animal health, clinic highlights, employee recognition, volunteer management and donor development that included a monthly social ad budget and boost strategy;• Designed clinic signs, health communication, annual reports, monthly ads and more;• restructured google ads to inrease clicks and impressions to more effectively drive relevant business to our website, and managed monthly google ad budget with targeted keywords• assisted in an ongoing website audit and clean-up, including monthly maintenance and edits on the wordpress CMS;• drafted and distrubuted press releases to area media, including press, radio, TV and digital news sources

Reno, Nevada

Worked with Nevada Humane Society in both a full-time and remote capacity.

Reno, Nevada

Draft and implement overall marketing plan, along with a complementary editorial calendar and yearly budget; manage all social media channels, including Facebook, Twitter, and LinkedIn, while consistently growing followers and engagement; handle reputation management and create a plan for addressing all negative reviews; use Adobe Creative Suite to design ads, brochures, flyers and social media posts; build a content marketing strategy from scratch to boost SEO and click-thru traffic; keep the company website up-to-date and free of errors; monitor Google Analytics to track all site traffic and conversions; Write quarterly newsletters for employees, and internal and referring physicians; communicate with vendors for services such as printed collateral, branded materials and digital/ad services (newspaper, radio, TV); utilize MailChimp to create and track email marketing campaigns directed at graduating fellows; create all internal communications to company's 200 employees; assist with event committee to plan monthly employee events, as well as Holiday parties, retirements, birthdays and more; network with potential patients and other agencies at health fairs and community events

Jacksonville, Florida Area

Handled crisis communication with media, patients and employees; worked with chief medical officer to compile, write and edit medical publications for staff; crafted communication/editorials from hospital presidents, medical directors and doctors; managed and edited other writers for our employee intranet communication and medical publications; assisted media with requests and interviews with Baptist Health team members; drafted press releases on new clinical trials, surgical/medical procedures and Baptist innovations; assisted with launching the Baptist Health online newshub, Juice, used as a content marketing strategy to target additional customers through optimized content and search functions; brainstormed content for Juice that aligns with services lines and drives traffic and profit to health system; collaborated with various departments, including Human Resources, Information Technology and Social Responsibility to develop internal and external communication plans; worked directly with the medical directors of Baptist MD Anderson Cancer Center and Lyerly Neurosurgery to increase awareness around clinical trials, innovative procedures, patient stories in an effort to increase patient volume; used web design skills to code webpages/images on Juice; helped to build the Baptist Health brand journalism style for online wellness articles for consumers and ensure all content is consistent with Baptist Health style, tone and quality.

Jacksonville, Fla.

Crafted articles for both the front page and metro sections; spearheaded Sunday center piece stories on the expanding opioid epidemic, including how it’s overburdening NICUs and foster homes; thoroughly edited stories prior to sending to editing hub and copy desk; networked with professionals in various areas, including the school district and mental health field, to source ideas for projects; collaborated with editors from all departments to post breaking news, features and multimedia content to Jacksonville.com; worked to complete projects on deadline for editors; read legal documents, such as national or local lawsuits, for stories; and analyzed public records -- budgets, arrest records and city contracts

Jacksonville, Fla

Crafted a detailed examination of the local Tourist Development Council, which resulted in the organization altering its methods for money distribution; uncovered and investigated a local city manager accused of stealing money from city coffers; wrote weekly stories to fill the Shorelines community section for the Florida Times-Union; compiled all editorial content for the 16-page section; sourced the four Jacksonville Beaches communities for weekly story ideas; worked the government beats of the three Beaches cities -- Jacksonville Beach, Neptune Beach, Atlantic Beach

Toned and edited photos sent in by New York Times photographers; thoroughly read the NYT stories associated with each photo; entered data in Photo Mechanic on photographs, as well as crafted captions for each individual picture; ensured all information was accurate and written according to AP style; contributed editing experience by watching out for typos and factual errors in NYT copy

Gainesville, Florida Area

Compiled facts for the monthly Tapas, a page dedicated to interesting trivia related to the month’s issue, Worked on the monthly calendar; Wrote and edited stories about the community for the Our Town and Senior Times magazine; Took photographs to accompany stories; Brainstormed with editor for story ideas; Formed sources within the community

Lake City, Florida

Investigated and reported on issues in school board and environmental policy for Columbia County; tracked the Sabal Trail Pipeline proposal as it sliced through sensitive spring environments and aided in educating the public on its impact; assisted with general assignment stories, including police beat, city council and local businesses; formed relationships with community members, especially local school board officials, scientists and water activists; edited my own stories before submission; assisted in toning photos and taking stand-alone art when needed; covered a polluted local lake and its impact on surrounding residents, resulting in Florida Fish and Wildlife to tackle rampant littering in area; followed a national story about Islam in school textbooks at the Lake City level; provided in-depth coverage of the Columbia County School District as it toiled through a financial crisis

Hawthorne, Fla.

Assisted in building page layouts for local magazines, educational brochures, restaurant menus and business cards; Built ads from scratch following client requests; Worked alongside lead designer to edit and create functional, effective and appealing spreads

Gainesville, Fla.

Covered local events; Dealt with local community members and professionals, Corresponded with four editors on expectations of each story; Edited my own stories before submission; Worked with Google docs for story submission

Alachua, Fla.

Covered the cities of Alachua and High Springs, Fla.; Handled politicians and city employees during political turmoil; Reported on city commission meetings; Developed original stories on a weekly basis; Produced features from commission meetings, local events and community members; Formed relationships with residents; Edited stories; Communicated effectively with editor, keeping him up-to-date on news

Gainesville, Fla.

Served as calendar editor in charge of gathering information about “Top 5” feature; Communicated with community members to create monthly calendar; Posted “Top 5” events as a blog post on Wordpress; Used Hootsuite to send tweets about the weekly E-mail listed INsite’s Facebook page, Compiled the weekly E-mail

Gainesville, Fla.

Communicated with local business professionals to compile the city occupational licenses, as well as the commercial sales and leases of land; Researched local businesses to create a monthly calendar for the Transactions page; Used Sunbiz.org to list new fictitious names; Wrote stories about local businesses, business owners and nonprofits

Master'S Degree, Web Design And Online Communication

Certificate, Digital Marketing

Bachelor'S Degree, Journalism