Provide strategic planning, consumer insights and buying expertise

Responsible for development of the Midwest territory for AIRE Radio Networks, LaMusica, a digital music platform and experiential offerings. Leverage multicultural marketplace knowledge and total market agency experience to strengthen comprehensive solutions for clients.

Led strategic development and analysis of the Hispanic market across all business units involved with Kellogg's brands including Morning Foods, Snacks and Frozen, and TJX brands - Marshall's and TJ Maxx. Shifted to total market structure in 2015 and managed 4 of 6 core Kellogg cereal brands with emphasis on General Market, spanning several consumer segments (Adult, Dad, Mom, Tween, Kid, USH Mom).

Led Hispanic strategic planning for Heineken, Heineken Light, Tecate and Tecate Light brands within HUSA portfolio working closely with General Market team and multiple creative agencies. Assisted on new business efforts.

Managed strategic planning teams to develop and build new client relationships on the Visa and Absolut business for the Hispanic marketplace. Contributed to new business efforts for the SBU.

Supervised strategic media planning on various accounts with primary responsibility for the U.S. Hispanic McDonald's business. Other accounts managed throughout tenure include Royal Caribbean, Marshall's, Hershey’s, Clean & Clear, and a General Market piece of business, TradeKing.

Shifted focus from General Market to the Hispanic marketplace at del Rivero Messianu DDB (currently Alma) by working on the U.S. Hispanic media for McDonald'sdRM DDB's media department became the newly formed Hispanic Special Business Unit, OMD Latino, of the global OMNICOM company, OMD, in April 2004

Hoover and Bayer (One-A-Day, Flintstones, Midol)