William Golemon Email & Phone Number

San Francisco Bay Area

Helping lead the Performance Marketing Team to reach business goals through a data driven marketing strategy. Currently responsible for:Search Engine Marketing (SEM): Leverage 5+ years of large scale ($100 Million + annual budgets) SEM management (including TROAS, TCPA, profit maximization as well as technical integrations and partnerships) to lead a team of SEM managers on the B2B and B2C Sem Programs.Marketing Analytics - Leveraging over a decade of data driven marketing strategies to help prioritize and partner with and help internal stakeholders make better and more informed data driven decisions across the growing marketing organization.

San Francisco Bay Area

Moved within IAC to join another IAC Umbrella of Online Marketing BrandsDriver/owner of the biggest growth initiative at ANGI marketing in recent history, increasing profit by 40%+ for all of SEM programs while maintaining a similar volume of customers.Lead team to partner with engineering to leverage Natural Language Processing to categorize millions of keywords into pre-determined groupings (ad groups at the consumer intent / pro availability level). Categorically changed SEM target and keyword management by leveraging data to determine the effectiveness of Google's auto bidding (TROAS). Built systems for scaled alerting and reporting on portfolios spending millions of dollars a week.

Oakland, California, United States

Apart of the IAC Umbrella of Online Marketing BrandsLead team of SEM Managers to more than double average daily profit in less than 3 months managing monthly budgets exceeding $3 millionResults driven by never excepting status quo or inertia based decision making, constantly testing everything and streamlining business by removing any unproven practicesManaged forecast for team, responsible for strategy and results, regularly meeting with executive team to garner support and drive strategies.

San Francisco Bay Area

I Lead efforts to craft strategies to increase revenue/profit from customer acquisition through Free trial conversion to a paid subscriber. Manage the Paid Social and search teams (Facebook, Google, Affiliate partnerships, etc.) for all 15+ CaaStle managed clothing brands and work cross-functionally to drive growth across the organization. I developed a love for automating and scaling processes for faster and more efficient learnings. A few of highlights at CaaStle:Led the campaign to launch a new rental subscription brand (Haverdash)Started and lead a marketing all-hands to minimize silos on the team and grow acquisition effortsOwned strategy for increasing conversion of Free Trials to active paying subscribers

Palo Alto, Ca

Using data, market research and teams from across the organization I provide insights to our executive team (new markets, channels and products). Specifically, I leverage data to create robust data matrices to help create decisions in our long term planning and help pull together market syntheses of new opportunities.

San Francisco Bay Area

I worked with teams from around the company to analyze and prioritize top performing internal business proposals by developing a proprietary stage gate process. I organized and led several different cross-functional teams to measure market feasibility, resource management, ROI and other pertinent analytics of each of the top 4 proposals. Lastly, I presented business cases that pulled analysis together and offered conclusions and recommendations to stakeholders including the executive team to help inform strategic company initiatives. I also led an initiative to develop and implement a process to curate “10x” ideas beyond current rate and speed. I organized and directed dozens of ideation meetings with Nest employees which surfaced over 100 new ideas, including product development, finance, business strategies and more.

Boulder, Co

I worked with the corporate development team to help identify high potential business expansion opportunities. As a lean startup intern, I helped answer the first question of the lean startup process (primary and secondary research), "is there a problem?" and then worked with the team to analyze the opportunity and present findings and recommendations to the CEO. I am happy to report that pilot programs are under way today as a result of our team’s efforts.

Boulder, Colorado

I developed customized financial strategies for a diverse client base, including growing businesses and high net worth clients. My strategic and analytical approach resonated with startups and helped me recognize the value of business school in expanding business fundamentals understanding and dig deeper into financial and market analysis.

The Woodlands, Tx

In less than 12 months, I acquired more than $10 million in assets, surpassing my peers’ average by 300%

Master Of Business Administration (Mba), Finance

Activities and Societies: Student Advisory Council

B.A., Economics, Religion

Activities and Societies: SGA (class senator Junior and Senior year) Housing and Resident life (Resident Adviser) Outdoor Rec Student.