Data Marketing Strategist
Current- Manage agency operations, including project management, resource allocation, and team collaboration to ensure efficient and effective delivery of client projects- Utilize omnichannel data to analyze and provide actionable insights that exceed clients' goals- Develop dynamic dashboards to analyze monthly RMA data, enabling data-driven decisions- Leverage data analysis and industry competitor research to forecast future media budgets and optimize campaigns- Optimize search engine rankings and drive relevant traffic with effective Search Engine Optimization (SEO) techniques- Amplify relevant content to engage target audiences and drive traffic through tactical campaign setup and optimization, based on segmented data collected from Google Ads, Microsoft Ads, and LinkedIn pixels- Apply human-centric marketing principles to build engaging social media channels that leverage data insights for effective decision-making- Provide technical and operational support for e-commerce platforms such as Magento, Sitefinity, and WordPress, ensuring smooth operations and optimal customer experiences