Amanda Castro Email & Phone Number

Long Beach, Ca, Us

Costa Mesa, California, Us

Site lead for Quiksilver and Roxy for the North Americas. Oversee strategy & execution for all touch points from GTMs and content to navigation and discoverability. Onboarded and mentored two merchandisers in a condensed time frame to ensure swift integration to new systems and platforms. Work with several outside licensing companies to ensure timely delivery of content, product data, and imagery.

Los Angeles, Ca, Us

Strategy lead on site maintenance, from navigation architecture to product attribution and categorization. Optimizing every part of customer funnel to ensure an easy, friction-free, and customer-first shopping experience.

Huntington Beach, California, Us

Key highlight: Oversaw successful site strategy & campaign execution for two brand collaborations, Cynthia Rowley and Liberty Fabrics, each of which drove over $100k in revenue within first two weeks on site.- 1.5 years as Site Merchandiser and 6 months as Ecom Buyer. Essential duties were to create a friction-free funnel for customers through site optimizations in areas such as Search, Sorting, Categorization, and Attribution. Managed and maintained all product launches and site content to support sales at PLP, PDP, cart, and checkout level. Aligned marketing to site journey through creative briefs designed to highlight product discoverability and the "why to buy".

Huntington Beach, California, Us

Planned and purchased Fall and Holiday 2023 seasons, leveraging combined $1.3m total OTB to support inline assortment, as well as SMUs and brand accelerator programs like Rashguards and Easy Fit Dresses.

• Consult with 100+ private clients, new and returning, through streamlined styling processes, covering everything from editing a wardrobe, to identifying the best fit for their body type, to educating them on the appropriate brands and stores that would best satisfy their size, style, and budget.• Utilize virtual closet management, lookbook, and shopping platform called Hue & Stripe to help clients keep an organized closet, easily access outfit ideas I’ve styled, and get on-demand shopping help through pinned, shoppable links.• Coordinate all aspects of day-to-day business operations including emails, phone calls, invoicing, travel, calendaring, client management, and client closet management.• Manage and securely maintain sensitive client information and notes.

San Francisco, Ca, Us

New York, Ny, Us

* Helped onboard 150+ new vendors to drop shop program with Macy’s.com, Vendor Direct Fulfillment (VDF).* Managed process of bringing new assortment online, adding over 10K new UPCs with less than 1% of product pages not selling.* Handled 8 divisions within the Center Core family of business, including Handbags, Women’s Shoes, Fashion Jewelry, Fashion Watches, Innerwear, Sleepwear, Hosiery, and Dress Accessories.* Drove NPS score of 73 for VDF pages & assortment, up 2 pts LY over company goal of 70.* Exceeded sales goals by 30%, contributing $151M Net Revenue, ~28% of entire VDF goal of $541M.

San Francisco, Ca, Us

• Communicate with Artist Relations team daily to make sure we are aligned on timelines, file requests, and meeting internal SLA's (service level agreement) regarding payments, prize fulfillments, and designs launching to site.• Manage file submission process by creating, tracking, and moving Trello cards for all designs/SKUs, making sure to include all design notes requested by the Merchant.• Receive files via Adobe Bridge and rename them within proper naming convention to include the product SKU. Move files to internal servers for Merch Design teams to begin work and launch to website.• Monitor Form+ process and timelines to ensure we maintain the integrity of the artist's original design and effectively communicate any changes made and why.• Assemble and create design challenge assets for Minted.com for every vertical- Holiday, Baby & Kids, Wedding, Greeting Cards, and Art- using Dreamweaver and InDesign.• Upload challenge assets, including photo kits, texture kits, and templates, onto the website for every challenge.• Move and organize design challenge assets in BOX database, including InDesign files, images, HTML, PDFs, templates, and zipped files, to keep all challenge-related information together and easy to locate.• Track productivity of Merchandise Operations teams by exporting Trello board launch lists and using excel formulas to find the time spent per vertical.• Help analyze productivity data to gauge the performance of the teams and where resources should be added or removed.• Provide "files received count” update to various stakeholders, highlighting the percent-received vs not received. Strategize with Artist Relations on best communication message and timeline for late file submission.• Update and maintain Special Prizes database to ensure prizes are fulfilled within SLA. Communicate with Brand to make sure special prize commitments are fulfilled on their end.• Generate new SKUs for designs on an as-needed basis.

San Francisco, Ca, Us

• Co-branded and directed creative vision for internal development of a collection called Shapeline. Included the visual merchandising of landing page, photo shoot direction, model selection, as well as developing product standards and pipeline. • Managed multiple shared databases in Google Sheets to ensure they were current, looking up correct information, and were accurate to production timelines, materials, costs, and margins.• Constructed product release calendar backwards to plan for item launches by month and ensure diversity in the assortment, from cut to color.• Created polls for each product so customers could vote for their preferred features, such as colors, closures, size, materials, and other functional details.• Analyzed poll data to plan for future product releases as well as to make sure current product releases were viable.• Worked cross-functionally with Production, Marketing, and Creative to make sure all products were being developed and launched within company standards for time, material, and message.• Utilized Monday.com to project manage partnerships with outside brands, such as Ross & Snow and Mountain Hardwear, and internal design projects to make sure all tasks were being completed on time.

• Assisted customers with their shopping needs by helping them find items to satisfy a need or event, such as travel plans, dinner out that evening, wedding-guest, new job, etc. • Learned about and utilized information on a brand’s fits, fabrics, and sizing to find customers what they needed in as few tries as possible, which overall facilitated quicker appointments and higher sales due to more success in the dressing room.• Developed easy working relationships with customers and coworkers, which precipitated a fun and engaging shopping experience.• Performed other standard store duties such opening and closing cleaning procedure, managing the cash-wrap, answering phones, and assisting with dressing rooms.

Diploma

Bachelor Of Science (B.S.), Apparel Design & Merchandising