Amanda Matthews Email & Phone Number

Pensacola, Fl, Us

Pace, Florida

• Oversee company operations including client relations, pricing, contracts, deadlines, task delegation, and design deliverables for projects• Establish and manage processes from brief to final design ensuring consistency while remaining agile and responsive to market conditions and deliverable performance• Mentor team members through all aspects of the creative process including photography, graphic design, web design, critical thinking, conceptualization and visual problem solving• Schedule informational meetings with prospective clients to evaluate needs, develop goals, and craft creative briefs that include clear objectives, timelines, and tactic delegation• Research unique market position, target demographics, and psychographics to establish client brand identities including logos, mood boards, style guidelines, type kits, and color palettes • Present visual design concepts to clients, articulating creative choices, actively listening for feedback, and integrating feedback into the final design achieving client goals • Analyze current client design strategies to deliver optimal data-driven solutions that are continuously evaluated to ensure success

Pensacola, Florida Area

Direct Report to Executive Vice PresidentDUAL ROLE• Recruit, interview, hire, and train Marketing team members consisting of Graphic Designers, Videographers, and Pattern Developers to create successful marketing materials• Supervise and delegate all graphic and web design requests including catalog design, packaging, assembly instructions, layout, A+ content for online retailers, websites, and apps for internal and external use• Lead and mentor Marketing Team members through conducting one-on-one weekly touch points, group meetings, SkillShare classes, teaching classes and attending in-person conferences and trade shows to grow abilities and remain current with design trends• Develop consumer facing brand identities to sell products via B2B and B2C channels• Generate over 30 trend reports each year, tailored to retailers analyzing the outdoor retail market to defend, adapt, and grow our market share and categories and present these findings to buyers of all major retailers• Conceptualize and execute new go-to-market strategies and customer journeys relevant to the brands, products, and categories to continue to influence omni-channel buying patterns• Lead the pattern design process from trend and color to providing feedback for pattern designers to execute retailer objectives for placement on consumer goods• Pioneered new methods for photorealistic renders, pattern development and material kits resulting in company cost savings, more control over each aspect, better organization and communication throughout the process• Implemented a company wide task management software and trained team members from Junior to Executive level on how to navigate and effectively apply this software to their daily routines resulting in more effective communication and organization

Greater San Diego Area

Direct Report to Owner & CEO• Directed the design process from concept to execution of product design, packaging and POP displays for a range of consumer packaged goods including tabletop, storage, housewares, home decor and pet items for wholesale distribution• Designed vessels, components, decals and other graphics for consumer packaged goods • Directed photography, layout, prepress and printing of all catalogs, brochures, packaging, POP and environmental signage• Developed consumer facing brands to sell targeted products via wholesale or direct-to-consumer avenues• Led meetings with buyers of big box retailers to present consumer and product trends, new product design and product innovations resulting in increased sales and improved overall company relationships with buying teams• Traveled domestically and internationally to attend industry trade shows, source new products and vet existing and potential factories• Negotiated product pricing with factories to provide product costing to sales team, including FOB and landed pricing options, often saving an average of 5-15% per product• Oversaw production timelines to ensure seasonal products were on schedule for distribution within the B2B network• Collaborated with high-profile celebrities and industry influencers to execute strategic vision of housewares, tabletop and pet lines while providing both support and success analytics for their products• Instituted a successful influencer program using product trade with no additional capital investment, resulting in an increase of over 20k Instagram followers within the first 12 months

San Diego, California

Design and source tabletop, storage, housewares, home decor, and pet items for wholesale distribution from nine different countries. Attend International Housewares Show (Chicago), Ambiente (Germany), and Canton Fairs (China).

La Jolla, Ca

Work on assigned tasks for print and web pieces for National University and their affiliate colleges. Wide range of materials from social media to info session flyers to brochures to billboards.

Orange Park, Fl

I was responsible for setting up and tearing down necessary equipment, posing for individual and team sports photographs, soliciting clients to purchase photography packages, taking photographs, and running necessary job sheets.

Ponte Vedra Beach, Fl

I was responsible for accompanying the photographer on shoots, setting up and tearing down necessary equipment, editing photographs, and archiving photographs.

Bachelor Of Science (B.S.), Graphic Design, 3.9 Gpa

Activities and Societies: Digital Mural Graphic design student concentrating on branding & identity, typography, layout, package design.

Bachelor Of Fine Arts (B.F.A.), Photography, 3.6 Gpa

Activities and Societies: Sculpture Guild Majored in Photography, minored in Art History, and had a concentration in Sculpture.

High School Diploma, General Eduation, 4.0 Gpa

Activities and Societies: National Honors Society, International Thespian Society, Environmental Club, Business Manager for the Newspaper.