Amanda Coish Email & Phone Number

Acton, ON

Responsible for the development and creation of fixtures, displays, point of purchase materials, localized packaging, product launch and marketing materials. Also responsible for managing the product set-ups for dealers.

Management of client projects, estimates, budget control reports and reconciliations, production timelines and media schedules. Preparations of briefs for print ads, brochures, direct mail campaigns, online/interactive and corporate identity packages. Preparation and presentation of client business proposals and recommendations. Relationship management and.

• Assist in the transition of products and marketing material from CPI Plastics to Gracious Living. Re-establish relationships with marketing agencies and suppliers.
• Championed the transition of all marketing material and branding guidelines for the Eon brand to ensure a consistent and seamless change of ownership

• Managed the $45M EON Brand which included multiple product lines and distribution channels. Developed and implemented brand strategies and marketing programs to meet business growth and profit objectives. Coordinated.
• Generated double digit sales increase by launched a new decking product into the Independent lumber yard channel
• Identified a market for product line expansion and successfully launched three new railing designs into both Home Centers (Home Depot and Lowes) and Independent channel
• Sourcing and negotiating development of sales tools and marketing material in a cost effective manner, reducing costs by up to 30%
• Developed clear and concise installations and instruction manuals for all products
• Championed the organizations and execution of trade shows for each category, furniture, deck and fence. This includes planning, shipping, scheduling, negotiating and booking for all aspects of the show both internally.

• Coordinated with engineering in research, development and cost analysis, to establish the feasibility of a new product launch. Maintained a smooth transition from development to market execution for all new products.
• Researched, identified and developed a new deck board exclusively for the Independent lumber yard channel

• Provided marketing support for the sales division, including; tradeshows, mailers, spiff programs, national contests and presidents club. Developed and coordinated production of all point of sale materials. Oversaw.
• Prompt and cost effective delivery of all point of sale to our retail locations in both the independent and big box locations
• Flawless execution of exhibits at International and regional trade shows (booth space from 600 sq ft – 2000 sq ft.)
• Communication to both field sales as well as internal sales support resulted in successful product and program launches in the channels resulting in immediate sales

• Handled all customer service inquires including: purchase order status, checking stock, tracking shipments, proof of delivery and sample requests. Worked closely with scheduling and plant management to prioritize.
• Developed and maintained an excellent rapport with all customers resulting in confidence in our products and ability to provide outstanding customer service and increased sales

Bba, Marketing

Education record

Education record