Amanda C. Smith, Ma Email & Phone Number

Greater Chicago Area, Il, Us

Basking Ridge, Nj, Us

New Brunswick, Nj, Us

· Cultivates strategic partnerships to aid in the implementation of institution-wide social impact efforts.· Drives critical messaging strategy, creates scope, timeline, and content for various direct marketing efforts distributed to an audience of more than 500,000 alumni and friends of Rutgers across the state and the country.· Tailors marketing content to various hyper-segmented audiences informed by data-based fundraising and engagement strategies· Manages numerous simultaneous project timelines from inception to distribution while acting as a reliable liaison to key stakeholders like leadership, vendors, and internal audiences.· Curates 200+ yearly communication and marketing deliverables focused on the university’s social impact efforts to motivate giving, volunteerism, and institutional pride. Content includes but is not limited to emails, social, ads, direct mail, web pages, leadership communications, speeches, and more.· Co-leads foundation-wide workgroup that plans, executes, and drives attendance and employee engagement at internal yearly meetings and events for 285+ employees.

Atlanta, Ga, Us

· Strategically planned and executed a robust $325,000 fundraising program with accountability for income targets, budget, as well as event-related communication and marketing goals.· Built and nurtured relationships with numerous stakeholders ranging from volunteer committees to local community audiences by creating tailored communications for giving, volunteer, and engagement opportunities.· Juggled an array of large-scale fundraising events through strategic planning, effective partnerships, volunteer engagements, and the management of PR and communication efforts.· Engaged with businesses and key community partners to ensure the completion of financial event goals through effective leadership, sponsorship recruitment, and project management.

Atlanta, Georgia, Us

· Exclusively selected as one of 12 women to represent the international organization and travel the country while executing impartial analyses of chapter operations and programs.· Created a vision for future operation models for more than 15 local chapters by leading the brand strategy and implementation of communication, recruitment, and programmatic plans.· Facilitated discussions and persuasive presentations to large external and internal audiences.

- Created marketing and social media plans for local small businesses in Wilmington and Newark, DE.

Newark, De, Us

- Drafted social media content for university's social media channels. - Created content for email newsletter distributed to university alumni, students, faculty, and staff.

Atlanta, Georgia, Us

- Implemented marketing and public relations strategies for local sorority - Led chapter to a 10% increase in recruitment statistics- Served as head of sorority’s public relations and social media team- Member of an executive board overseeing a team of 9 committee heads- Planned and executed sorority’s public events

Atlanta, Georgia, Us

- Kept sorority website up to date with current trends in website design and technology - Created and implemented successful social media strategy on Facebook, Twitter, Instagram and Tumblr for local chapter of Alpha Delta Pi- Increased online presence of chapter through paid social media marketing

Newark, De, Us

- Peer liaison for first-year students to University administration- Teaching assistant to multiple faculty members- Built a sense of academic community among a small group of first-year students- Delivered presentations on transitional issues that occur from high school to college- Planned course syllabus structure for multiple sections of the class - Facilitated workshops on topics relevant to university life

Newark, De, Us

- Created content strategies for multiple student run social media platforms (@BlueHenSays)- Monitored comments and interacted with account followers- Ran the University of Delaware’s Tumblr page

Us

- Assisted in design, production and distribution of press releases, advertisements and online social media communication- Provided administrative support to the marketing and development department

Master Of Arts (Ma), Communication And Media Studies

Bachelor Of Arts (B.A.), Mass Communication/Media Studies

Education record