Amanda Devine

Amanda Devine Email and Phone Number

Senior Campaign Strategist, Business Lifecycle Marketing @ Yelp
Philadelphia, PA, US
Amanda Devine's Location
Philadelphia, Pennsylvania, United States, United States
Amanda Devine's Contact Details

Amanda Devine work email

Amanda Devine personal email

n/a
About Amanda Devine

Amanda Devine is a Senior Campaign Strategist, Business Lifecycle Marketing at Yelp. She possess expertise in graphic design, branding and identity, marketing, marketing strategy, microsoft office and 21 more skills. She is proficient in French and Spanish. Colleagues describe her as "Amanda joined our Online Marketplaces Team and assisted with marketing research, product conceptualization and ideation, commercialization, and strengthening product pages. Her work made a huge impact on not only the team, but New Pig as a whole. Amanda was a high performing team member in that she came to meetings prepared, engaged, and ready to collaborate and take ideas to new levels. Not only did she assist with taking product concepts from ideation to launch, she is directly responsible for many of the product launches executed in light of her market research and in uncovering opportunities. Amanda also gave a stellar company-wide presentation and report out on her role within our team. We are all truly grateful for having Amanda with us this summer and wish her the very best in her final year obtaining her MBA. "

Amanda Devine's Current Company Details
Yelp

Yelp

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Senior Campaign Strategist, Business Lifecycle Marketing
Philadelphia, PA, US
Website:
yelp.com
Employees:
7039
Amanda Devine Work Experience Details
  • Yelp
    Senior Campaign Strategist, Business Lifecycle Marketing
    Yelp
    Philadelphia, Pa, Us
  • Yelp
    Lifecycle Marketing Strategist, Business Marketing
    Yelp Nov 2023 - Present
  • Yelp
    Business Marketing Manager, Lifecycle Marketing
    Yelp Jan 2023 - Nov 2023
  • Yelp
    Senior Marketing Associate, Business Lifecycle Marketing
    Yelp Oct 2021 - Jan 2023
  • New Pig
    Senior Marketing Strategist
    New Pig Jul 2019 - Oct 2021
    Tipton, Pennsylvania Area
    Team lead of agile pod responsible for planning and coordinating execution of integrated communications strategies to drive growth and expand into new markets.• Generated $300k in sales in two months, successfully expanding into Education market with targeted entry strategy promoting social distancing products. Led lead generation and integrated marketing campaigns across multiple touchpoints, delivering coordinated strategy for direct mailing and digital marketing, generating over 300 leads.• Leader of key initiative in facility maintenance market. Coordinated internal teams and external contractors to execute A|B test for direct mailing strategies. Defined messaging, positioning and creative strategy based on test learnings, driving 50% growth in average order size from new sales and higher acquisition rate. Implemented customer journey to drive higher engagement and increase cross sales. • Defined and tracked performance metrics of integrated marketing strategies and delivered results of key initiatives via stakeholder presentations.
  • New Pig
    Online Marketplaces Product Merchandiser
    New Pig Aug 2018 - Jul 2019
    Tipton, Pa
    • Developed brand messaging and creative strategies in e-commerce to position New Pig brand with the home consumer target.• Enhanced sales growth and profitability of ecommerce portfolio through optimized brand messaging and new product introductions, leading to 700% YoY growth of water absorbent product in home consumer (B2C) market.
  • New Pig
    Product Management And Strategy Intern
    New Pig May 2018 - Aug 2018
    Tipton, Pa
    • Conceptualized, developed, and launched over 100 products on Amazon for Online Marketplaces group: ❒ Market segmentation, landscape and competitive analysis, identifying opportunities in consumer and small business markets; ❒ Product ideation and conceptualization using voice of the customer insights, competitive analysis and market research; ❒ Created assets for products launch, while coordinating new product introductions with manufacturing and shipping teams; ❒ Strengthened product pages, planned and created marketing campaigns leading to optimized customer interactions and sales.
  • Institute For The Study Of Business Markets
    Volunteer Marketing Associate And Project Consultant
    Institute For The Study Of Business Markets Jan 2018 - May 2018
    University Park, Pa
    • Performed market research providing solutions for market sizing, benchmarking and marketing strategies.
  • 18 Comunicação (Advertising Agency)
    Graphic Designer
    18 Comunicação (Advertising Agency) Jun 2015 - Jun 2017
    Belo Horizonte, Minas Gerais, Brazil
    • Developed projects in branding, editorial design, signage systems, logo & identity. Created brand design guidelines for 4th largest fuel distributor in Brazil. Led internal communications redesign. Set new design identity for convenience stores across 2,000 gas stations nationwide. Developed branding and design guidelines for holding group, and for 40+ cancer treatment clinics across 9 states.
  • New360 (Advertising Agency)
    Graphic Designer
    New360 (Advertising Agency) Jan 2012 - Mar 2015
    Belo Horizonte, Minas Gerais, Brazil
    • Developed projects in logo design and identity, editorial design, brand revitalization, campaign materials, signage systems. Collaborated in cross functional team including strategic planning, media strategy, production and account management areas.• Led creation of institutional signage system for Belo Horizonte international airport, impacting 10M+ passengers/year.• Spearheaded design project for first units of Super 8 and Travelodge hotels in Brazil, setting guidelines for 40 units nationwide.

Amanda Devine Skills

Graphic Design Branding And Identity Marketing Marketing Strategy Microsoft Office Corporate Finance Design Strategy Corporate Communications Corporate Branding B2b Business Intelligence Media Planning Brand Management Advertising Microsoft Excel Tableau Design Thinking Campaign Development Powerbi Financial Risk Management Capital Budgeting Value Based Selling Adobe Creative Cloud Visual Basic For Applications Brand Strategy Brand Design

Amanda Devine Education Details

Frequently Asked Questions about Amanda Devine

What company does Amanda Devine work for?

Amanda Devine works for Yelp

What is Amanda Devine's role at the current company?

Amanda Devine's current role is Senior Campaign Strategist, Business Lifecycle Marketing.

What is Amanda Devine's email address?

Amanda Devine's email address is am****@****pig.com

What schools did Amanda Devine attend?

Amanda Devine attended Penn State Smeal Mba Program, Universidade Fumec, Universidade Fumec.

What skills is Amanda Devine known for?

Amanda Devine has skills like Graphic Design, Branding And Identity, Marketing, Marketing Strategy, Microsoft Office, Corporate Finance, Design Strategy, Corporate Communications, Corporate Branding, B2b, Business Intelligence, Media Planning.

Who are Amanda Devine's colleagues?

Amanda Devine's colleagues are Olivia Seeger, Christian Angel, Jessica Healy, Bradley Goodman, Jocelyn Cabanin, Jennifer Noci, Samantha C..

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