Amanda Devine Email & Phone Number

Philadelphia, Pa, Us

Tipton, Pennsylvania Area

Team lead of agile pod responsible for planning and coordinating execution of integrated communications strategies to drive growth and expand into new markets.• Generated $300k in sales in two months, successfully expanding into Education market with targeted entry strategy promoting social distancing products. Led lead generation and integrated marketing campaigns across multiple touchpoints, delivering coordinated strategy for direct mailing and digital marketing, generating over 300 leads.• Leader of key initiative in facility maintenance market. Coordinated internal teams and external contractors to execute A|B test for direct mailing strategies. Defined messaging, positioning and creative strategy based on test learnings, driving 50% growth in average order size from new sales and higher acquisition rate. Implemented customer journey to drive higher engagement and increase cross sales. • Defined and tracked performance metrics of integrated marketing strategies and delivered results of key initiatives via stakeholder presentations.

Tipton, Pa

• Developed brand messaging and creative strategies in e-commerce to position New Pig brand with the home consumer target.• Enhanced sales growth and profitability of ecommerce portfolio through optimized brand messaging and new product introductions, leading to 700% YoY growth of water absorbent product in home consumer (B2C) market.

Tipton, Pa

• Conceptualized, developed, and launched over 100 products on Amazon for Online Marketplaces group: ❒ Market segmentation, landscape and competitive analysis, identifying opportunities in consumer and small business markets; ❒ Product ideation and conceptualization using voice of the customer insights, competitive analysis and market research; ❒ Created assets for products launch, while coordinating new product introductions with manufacturing and shipping teams; ❒ Strengthened product pages, planned and created marketing campaigns leading to optimized customer interactions and sales.

University Park, Pa

• Performed market research providing solutions for market sizing, benchmarking and marketing strategies.

Belo Horizonte, Minas Gerais, Brazil

• Developed projects in branding, editorial design, signage systems, logo & identity. Created brand design guidelines for 4th largest fuel distributor in Brazil. Led internal communications redesign. Set new design identity for convenience stores across 2,000 gas stations nationwide. Developed branding and design guidelines for holding group, and for 40+ cancer treatment clinics across 9 states.

Belo Horizonte, Minas Gerais, Brazil

• Developed projects in logo design and identity, editorial design, brand revitalization, campaign materials, signage systems. Collaborated in cross functional team including strategic planning, media strategy, production and account management areas.• Led creation of institutional signage system for Belo Horizonte international airport, impacting 10M+ passengers/year.• Spearheaded design project for first units of Super 8 and Travelodge hotels in Brazil, setting guidelines for 40 units nationwide.

Master Of Business Administration (Mba), Marketing, 3.9

Activities and Societies: VP of Alumni & Corporate Relations for the MBA Marketing Association. Recipient of MBA Fellowship award.

Master'S Degree, Marketing, 3.9

Graduate Degree in Strategic Marketing

Bachelor'S Degree, Graphic Design, 3.8 (Valedictorian)

Activities and Societies: Recipient of Academic Performance Award.