Amanda Hallock Email & Phone Number

Rehovot, Il

• Leads a 6-person marketing and demand generation team for the Americas region.• Shapes go-to-market strategy to drive marketing pipeline for aggressive annual goals and responsible for achieving key performance indicators for customer lifecycle marketing. • Collaborates with sales, brand marketing, PR, marketing operations, and channel partners to drive demand generation through digital marketing, CRM strategies, events and trade shows, webinars, experiential marketing, and channel marketing initiatives.

Rehovot, Il

• Managed B2B demand generation team of 4 in the Americas region. Led strategy and execution of digital marketing, including performance and CRM, events, trade shows, webinars, and experiential.• Collaborated with Channel and Key Account Sales teams to develop go-to-market plans to drive customer engagement, new opportunities, and revenue. • Oversaw the launch of a new event series in 4 markets nationwide, driving over 800 registrants in 2023.• Oversaw the launch of an 800-square-foot experiential roadshow, ensuring brand alignment with over 70 activations across the United States.

Rehovot, Il

• Directed marketing strategy and execution, managing a 3-person team to drive customer acquisition and retention. Oversaw digital campaigns, content marketing, CMS, CRM marketing, sales support, social media, and promotions to meet KPIs and goals.• Partnered with sales and product management teams to develop a sales enablement strategy and to build customer stories and testimonials.• Responsible for driving registration, quotes, and sales through the B2B e-commerce website.• Implemented an e-commerce exit survey to gather customer feedback; enhanced existing surveys to incorporate approval to use customer comments in marketing.

Charlotte, North Carolina, Us

• Led 13-person marketing team responsible for planning and executing data-driven B2B and B2C marketing strategies and award-winning campaigns to drive awareness, acquisition, retention, and engagement in clients’ programs; oversaw 50+ programs for more than 12 clients across the U.S.• Partnered with sales to achieve a 27% YoY revenue increase through organic growth, new business development, and contract renewals; accountable for over $6.5M in marketing department revenue. • Collaborated cross-functionally on marketing initiatives that exceeded acquisition goals by up to 20%.• Leveraged research and customer insights to strengthen messaging and improve the customer experience through journey mapping, focus groups, surveys, user experience, and Google Analytics. • Utilized predictive data analytics modeling, segmentation, and test and learn strategies to deliver effective multi-media marketing campaigns tied to key performance indicators and client goals.• Recruited, coached, and developed 8 new employees in less than 12 months.

Charlotte, North Carolina, Us

• Managed 5 direct reports responsible for planning, budgeting, and tactical execution of B2B and B2C marketing strategies to meet client goals.• Deployed multi-channel campaigns and assets including digital, social, direct mail, email, mass media, out-of-home, retail signage, trade ally partnership materials, website, and video, consistently achieving 100% of client participation goals.• Consistently recognized as a top customer advocate in annual customer satisfaction surveys.

Charlotte, North Carolina, Us

• Oversaw development of customer targeting response models, increasing response by 24%.• Developed a 12-month multi-channel awareness campaign, leading to a 5% increase in awareness.

Washington, Dc, Us

• Launched two new prepaid MasterCard programs for a start-up in the payments industry.• Decreased online customer acquisition costs by 74% through content, testing, and data analysis.• Drove a 25% increase in card activation and a 122% increase in first-time card deposits.

Master Of Business Administration - Mba

B.S. Marketing, Kelley School Of Business, Marketing