Associate Brand Manager: March 2017 - presentBrand Coordinator: Dec. 2016 - March 2017• Develop monthly content calendar to guide all social channels for Bee Harmony Honey brand and the Beesponsible movement.• Create original posts for Facebook, Instagram, and Twitter, customizing voice/formatting/creative as needed for each channel (250,000+ combined followers)• Manage all responses across social channels; build an engaged community. • Curate relevant content from reputable sources to share via social channels.• Set up paid social campaigns in Meta Ads Manager (including custom audience development/strategy).• Monitor performance of paid social campaigns and optimize as needed.• Stay in tune with current social media trends and best practices; provide recommendations for improvement.• Compile and analyze metrics for social media reports.• Create and schedule email marketing campaigns that generate revenue through website sales, along with providing education about helping bees.• Manage brand-specific print/web projects with design agency.• Make basic updates to website pages in CMS.• Recommend website improvements to enhance user experience and/or increase conversions; work with developers to implement updates.• Lead the sourcing and development for branded merchandise/swag.• Proofread and edit copy as needed.• Assist with miscellaneous marketing projects as needed.Program/platform experience includes: ◦ Meta Business Suite, Ads Manager and Commerce Manager◦ Later (Instagram scheduling)◦ Klaviyo & Constant Contact (email marketing)◦ WooCommerce & Shopify (e-commerce)◦ Smile (Shopify loyalty program)◦ WordPress & Statamic (website CMS)◦ Monday.com (project management/collaboration)◦ Canva (social graphics creation & editing)◦ Mojo (social content creation app)◦ Amazon Seller Central (A+ content)

• Create handmade home decor items available for sale in Etsy shop.• Take product photos and use basic photo editing to prepare photos for listings.• Write detailed descriptions for item listings.• Develop content and coordinating visuals to promote my business/products and increase engagement online.• Use digital platforms including Facebook, Instagram, Twitter, and MailChimp.

• Created and curated content for clients' blogs, e-newsletters, and social media posts• Wrote copy in alignment with the overall marketing and SEO strategy• Assisted with marketing planning, research, and campaign ideas• Used digital platforms including Facebook, Twitter, Wordpress, Hootsuite, and MailChimp• Set up and managed social media contest campaigns with Woobox

• Managed the editorial responsibilities of "Balloon Images"​ magazine, a quarterly B2B publication with an international audience of professional balloon decorators and retailers. • Develop production schedule, assign and write articles, review photo submissions, assist with photo shoots, edit/proofread layouts, coordinate supplemental online materials.• Managed the editorial responsibilities of "Balloon Magic - The Magazine,"​ a quarterly B2B publication for balloon twisters and entertainers (as of November 2014)• Followed industry trends and create/curate content to inspire and educate professional balloon artists, ultimately helping them increase profits with Qualatex brand balloons• Wrote copy for articles, advertising, press releases, e-mail blasts, and instruction sheets—maintaining consistency with Pioneer's branding across all marketing materials• Worked closely with in-house graphic designers and web designers, as well as international affiliates, on a variety of marketing communications projects• Cultivated relationships with other party/floral trade publications as the PR liaison and primary contact (writing and sending press releases, accommodating requests for product information, securing PR mentions for Pioneer)• Assisted with various advertising, marketing materials, and other planning for the World Balloon Convention (WBC), a biennial educational event hosted by Pioneer which draws 600+ delegates from around the world• Coordinated PR efforts to increase attendance at the Festival of Balloons (public event held in conjunction with the WBC), including maintaining Facebook and Twitter profiles to increase engagement/fans/followers

• Wrote copy for articles, advertising, press releases, e-mail blasts, and instruction sheets• Worked with in-house graphic designers and web designers on a variety of marketing communications projects• Acted as the PR liaison and primary contact for other balloon and floral industry publications (writing and sending press releases, accommodating requests for product information, securing PR mentions for Pioneer)• Coordinated PR efforts to increase attendance at the Festival of Balloons (public event held in conjunction with the World Balloon Convention)

• Coordinated food safety auditor schedules for 15-20 auditors living throughout the eastern U.S. • Responded to customer calls and e-mails, and also assisted Regional Directors as needed.• Updated customer accounts in computer database.

Aided real estate appraisal staff by completing administrative tasks including researching comparables, filing property information, and data entry.

Entered pattern number orders into computer system (data entry, 10-key); also provided additional assistance as a stocker.