Amanda Duff Email & Phone Number

Dublin, Dublin, Ireland

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

Dublin

Premier Partner Operations provide support and protection to high profile users across Instagram and Facebook.As Premier Partner Protection Lead my role involves:Ownership of operations and understanding critical integrity issues faced by high profile individuals on Facebook and Instagram. Oversight and mentorship of a team of high performing project managers and automation specialists. Nurturing strong cross-functional relationships across media and digital rights operations, partnerships, global ops and engineering teams. Building community and encouraging diversity among wider global org.

Ireland

Creating and optimising existing processes to improve quality and efficiency across Dentsu Aegis Network to improve quality and efficiency. These improved processes included revising workflows, creating QA procedures, improving training and documentation and creating SLAs.Scaling and managing the iProspect ad operations and systems team to support Carat, Vizeum, iProspect and Amnet providing a high quality and efficient service.Recruiting multi-disciplinary ad operations and systems specialists to create a well-rounded team who are experts in admin, finance, development and data analysis.Managing the relationship with our ad operations partners based in India, to ensure service levels are adhered to.Manage the relationship with current and potential suppliers, gaining an understanding of what products are available and ensuring that the products we supply to clients are industry leading. Championing product improvements via cross-collaboration between technical and non-technical teams.Provide internal and external training on systems (Ad-servers, tag management platforms, analytics, data visualisation, etc.) Metrics analysis, monitoring project success (dashboards, reports, etc.) and making data-driven business decisions.

Dublin, Ireland

UTV Ireland launched on the 1st of January 2015, I was heavily involved in launching the UTV Player and UTV.ie to the Irish marketplace.Executing campaign launch for Video and Display campaigns– Defining campaign goals, identifying execution strategy and checking inventory available against desired targeting criteria.Managing Live Campaigns – Ongoing quality assurance and optimisation throughout the lifecycle of each campaign.Managing emerging technology – Researching, evaluating and testing emerging technologies in order to adopt them and increase product offerings. This has included but isn’t limited to Video, Rich-Media and Programmatic products.Creating, maintaining and documenting product offerings – Establishing campaign metrics, contributing to pricing structure, products and packing UTV Ireland’s digital advertising products.Managing incidents – Preforming diagnostics and identifying sources and solutions for incidents.Inventory management and integrity – Determining monetization strategy, co-ordinating tag implementation, monitoring 3rd and 4th party interaction and providing analysis of these relationships.Managing relationships – Being the point of contact for agencies, direct customers, technology providers and partners.Representing the digital sales team’s financial performance to senior management.Developing metrics – Measuring and reporting on the growth and performance of the digital sales teamOn-boarding – Assisting in the recruitment of new team members. Providing on-boarding and ongoing training to new team members.Business Development – Sales, marketing and strategic analysis.

Ireland

Managing campaigns from end-to-end - Trafficking of adverts across multiple digital platforms: mobile web, mobile application, web and video pre-roll adverts across a number of top national and international publishers, optimizing campaigns to meet performance goals and providing reporting and analysis throughout the lifetime of campaigns.We worked with dozens of publishers including o2, Eircom, eBay, LinkedIn, the Viacom Group, Playstation, College Times, Jamie Oliver, Nigella Lawson and All RecipesResearching and implementing new technology - Developing new products on an on-going basis. Managing a small team - Ensuring all ad operations tasks and goals are completed within agreed timeframes to a high standard.Relationship management – I was responsible for handling relationships with representatives from all publishers, partners and service providers.Internal education for members of the ad operations and sales teams.Publisher on-boarding – Working with publisher’s development to manage the process of tagging sites and implementing new ad-units.Developing and managing programmatic solutions for sites across our network of publishers.

Dublin, Ireland

While working as a campaign manager at LinkedIn I provided support for a number of different sales teams across Europe, but focused predominantly on France and the Nordic countries. I provided technical and sales support the entire way through the sales cycle focusing on not one area but on a cross section of sales, account management, campaign management and data insights.My core responsibilities as a campaign manager at LinkedIn were:Campaign StrategyCreative creation and testingAudience TargetingCampaign Delivery: Display, Content and Direct Mail (InMail)Performance AnalysisCampaign OptimisationCampaign ReportingClient facing communication

23-25 Grantham Street, Dublin 8

Adforce.ie was a dynamic and incredibly interesting environment to work in, the company was always innovating and looking for new places to bring digital advertising. My role there, as a result was incredibly varied and allowed me to become well versed in a wide range of digital areas.In a campaign management role, I managed campaigns across both mobile and web on some of Irelands most visited sites and applications including Shazam, TopGear, BBC GoodFood, RTÉ, BBC.COM, 98 fm , Today fm and Newstalk. In a creative and technical production capacity in 2012 I created the first HTML5 ad format to run in Ireland on iPhone using the Medialets platform for Nissan (http://bit.ly/Wwi6ZQ) I later worked on design and technical production of HTML5 adverts for a number of high profile brands including Absolut, Ford, Volvo and KBC bank. While working for Adforce/DRG I completed a number of iOS application designs including 98fm for iPad, Nurofen for Children for iPhone and easytrip for iPhone.

As Xtra-vision's webmaster I was responsible for the planning and implantation of all digital activity.This included but was not limited toCreating visual assets and copy to update both Xtra-visions Irish and Northern Irish websites on a weekly bases.Establishing a number of social channels (Facebook, Twitter & YouTube) and ensuring each of these channels were regularly updated with relevant and engaging content.Creating digital advertising assets to be used by Xtra-vision in various marketing channels across the web.

Guinness Enterprise Centre, Taylors Lane, Dublin 8

IrishAbroad.com is an online community with over 240,000 members worldwide. The site is aimed at Irish expats, descendants and any person wishing to travel to Ireland. News and information, community and friendship.

The Atrium, Blanchardstown, Dublin 15

Working on this team involved dealing with eBays most active buyers to provide them with the best customer experience possible. This role covered a wide variety of topics from fraud queries, billing, postage disputes and general day to day questions.

The Atrium, Blanchardstown Dublin 15

This role involved both retroactive investigation of activity which ran contrary to eBays terms and conditions based on customer reports and proactively looking at usage behaviour patterns which may indicate members are engaging in unlawful bidding activity, misrepresenting indentity and partaking in selling or buying activity while already excluded from the site.From a customer services point of view this was definitely the most difficult role I have undertaken as it involved people who may have been the victims of negative activity and people who are being suspended or removed for engaging in such activity.Another difficult aspect of this role was dealing with family members of diseased users in closing out user accounts in a respectful and sensitive manner.

Btec Hnd

Fetac Level 5 Certificate

(Incomplete)

Junior & Leaving Certificate