• Plan, manage, and execute large, complex Workiva technology events from start to finish to maximize business benefits and build impactful and memorable experiences for event attendees.• Build event websites, registration sites, mobile apps, and all other technology needs relating to Workiva's global events.• Serve as pivotal part of the Global Events Team to ensure flawless execution of events.• Maintain internal lateral leadership for the successful execution of events.

• Managed all of Cadmium’s trade shows, conferences, and events from start to finish, ensuring seamless execution and memorable experiences.• Conceptualized, developed, and hosted monthly marketing webinars, driving audience engagement and brand awareness.• Forged and nurtured dynamic cross-functional partnerships with executive teams, fostering alignment and delivering impactful outcomes.• Crafted compelling event and sponsorship-related content tailored for diverse platforms including social media, webpages, and emails, amplifying brand visibility and engagement.• Innovated and refined email campaigns to maximize effectiveness and audience resonance, leveraging insights to drive continuous optimization.• Evaluated KPIs to gauge marketing campaign efficacy, analyzing sales leads, conversions, and costs to inform content strategies.• Leveraged HubSpot for streamlined marketing campaign management and indepth reporting, facilitating informed decision-making and strategy refinement.• Negotiated contracts and managed vendor relationships with partner companies; generated SOWs outlining deliverables and receivables for sponsorships and in-kind agreements.

• Managed global events enterprise-wide through all phases of the program lifecycle from sourcing, design, launch, planning, and on-site execution.• Supervised one direct report and ensured best practices were implemented; built high-performance culture where team members developed their skillsets and pursued meaningful career goals.• Managed customer call center; trained call center team and tracked metrics, efficacy, KPIs, and ROI.• Created and maintained rooming lists and dynamic databases for large-scale conferences and incentive events, including programs with 3,000+ attendees.• Facilitated APIs and billing for 4,000+ customers in the loyalty marketing program across all banners of Advance.• Owned budget, tracked expenses, evaluated revenue, and ensured cost efficiency while delivering high-quality experiences.• Managed customer data in Excel using VLookups and Pivot Tables to prepare reports and present findings to internal and external stakeholders.• Designed and built registration websites in Stova (formerly Aventri).• Used Salesforce as a CRM tool to track and manage cases to resolution.

• Developed and executed innovative event strategies tailored to specific target audiences.• Led a dynamic team of direct reports, fostering collaboration and ensuring seamless event execution.• Cultivated strong partnerships with internal stakeholders to align event initiatives with overall marketing objectives.• Orchestrated onsite event management, overseeing vendors, guests, and staff to deliver exceptional experiences.• Conducted comprehensive post-event analysis, optimizing future strategies through budget reconciliation and feedback-driven enhancements.• Served as the Salesforce power user for the Marketing department and played a key role in implementing new technology for Glenmede's CRM.

I planned, coordinated, and executed marketing events for Glenmede's headquarters and regional offices.

I supported the planning and execution of client events for Glenmede's headquarters and satellite offices.

I obtained my FINRA Series 7 and Series 66 licenses and executed equity, fixed income, and option securities orders for my clients.

• Spearheaded creation of team website, including developing content and managing digital presence.• Executed equity, fixed income, and option securities orders.• Streamlined account establishment processes and facilitated asset movement, ensuring optimal client satisfaction.• Provided timely market insights and quotes to clients and financial advisors, fostering informed decision-making.• Conducted thorough research on class action litigations, delivering pertinent documentation to clients in a timely manner.

• Orchestrated impactful direct mail campaigns and development-related outreach initiatives, maximizing client acquisition and retention.• Curated and distributed a weekly newsletter update via email, effectively engaging existing and prospective clients.• Expanded client base and nurtured incoming leads through strategic social media management across various platforms, including Facebook, Twitter, Craigslist, and Pinterest.