Event Marketing Manager
Exton, Pennsylvania, United States
• Managed all of Cadmium’s trade shows, conferences, and events from start to finish, ensuring seamless execution and memorable experiences.• Conceptualized, developed, and hosted monthly marketing webinars, driving audience engagement and brand awareness.• Forged and nurtured dynamic cross-functional partnerships with executive teams, fostering alignment and delivering impactful outcomes.• Crafted compelling event and sponsorship-related content tailored for diverse platforms including social media, webpages, and emails, amplifying brand visibility and engagement.• Innovated and refined email campaigns to maximize effectiveness and audience resonance, leveraging insights to drive continuous optimization.• Evaluated KPIs to gauge marketing campaign efficacy, analyzing sales leads, conversions, and costs to inform content strategies.• Leveraged HubSpot for streamlined marketing campaign management and indepth reporting, facilitating informed decision-making and strategy refinement.• Negotiated contracts and managed vendor relationships with partner companies; generated SOWs outlining deliverables and receivables for sponsorships and in-kind agreements.