Amanda Gross Email & Phone Number

Reading, Pennsylvania Area

In this role, I am responsible for ensuring that from start to finish, the client’srequest is successfully understood, designed, developed, and executed. Workingwith our marketing and design teams, I oversee and manage projects, resolveany issues that may arise and ensure timely delivery of the final product.• Develop unique ad campaigns for healthcare talent acquisition team• Determine ad placements based on best practices and metrics• Create social copy and content; manage social ad campaigns• Create copy for digital and print ads, billboards, trade show brochures,sell-sheets, product catalogs, pop up banners and leave behinds• Work with design team to create logos, icons, infographics• Create content/source images for new and redesigned websites• Organize and execute photo and video shoots for advertising needs

Elverson, Pennsylvania

•Create artwork, booth layout and design, and promotion of all tradeshow exhibits (domestic/international) •Coordinate Training Sessions and Sales Meetings•Create and develop promotional materials with outside vendors•Coordinate with customers and internal sales to develop content for website, newsletters and social media sites •Creation/distribution of press releases for various markets•Development of content, layout and design for all printed and digital materials for global use •Creation of annual advertising theme (consumer business) and development of related materials•Work with outside ad agency for creation of videos and photoshoots + additional needs

Reading, Pennsylvania Area

•Create annual strategic marketing plan and timeline for Trailer Tester product line/ensure consistent messaging across all platforms •Communicate with customers using Constant Contact•Report on web traffic/behaviors using Google Analytics•Create press releases & spec. sheets for customers/distributors •Design promotional materials for sales campaigns•Plan, execute and manage all aspects of annual MATS trade show exhibit•Work with distributors, re-sellers & end-users of Square Wheel products•Management of all social media sites for Square Wheel Industries and Reading Electric

Arrange, participate on and take minutes for client brainstorming sessionsResearch and set up speaking opportunities for clients Led organization of the 67th Annual Liberty USO GalaDraft pitch letters and press releases

Drafted press releases and media alerts Contact media and created media lists Used PR tools to track media hits and update clip booksCreate sample packets for new clients

Bachelor'S, Public Relations, Minor In Business

Activities and Societies: PRSSA, International SocietyRelevant Coursework: Intro to Public Relations Intro to Marketing Media Info &.

Core Program

2014 Graduate of the Leadership Berks Core Program at Alvernia University, a program that identifies emerging leaders and teaches best.

Education record