Amanda Fountain Email & Phone Number

Boston, Ma, Us

Set content strategy by focusing on digital marketing channels to reach and engage target audiences.

Manage LEGO Education social media channels. Lead the LEGO Education Ambassador Program. Engage with all the digital and online things.

Greater Boston Area

Volunteer board member managing social media strategy and content.

Greater Boston Area

Develop and manage the social media practice at March Communications. Create social media strategies for clients across B2B tech, consumer and healthcare industries to help them see ROI that aligns with business goals. Develop content strategies based in analytics to achieve results over time. Manage team of junior social media specialists.

Greater Boston Area

Boston

*LPP merged with FleishmanHillard Boston in August 2018.In my role, I help tech and healthcare companies figure out how to tell their story in characters instead of paragraphs. I create social media strategies that help B2B companies reach their specific target audiences. Whether it's increasing awareness or generating leads, my clients know the strategies I build will get them the ROI they need for business goals.Everyone here is on the social media team. I lead training and development for employees of all levels to deeper their social media expertise and provide great work for our clients.

Boston

Develop strategy and oversee execution and content creation for six total social media channels and collaborate with digital marketing team for paid content and campaigns. Update and maintain social media and community policy and guidelines, including training presentations for all employees. Manage blogging community of internal and guest contributors and review and edit blogs to align with brand voice and SEO strategy. Create and foster relationships with security community through online and offline forums (security meetups,etc.).

Served as digital lead supporting new business development efforts and across agency clients. Designed social media and content strategies based on business objectives for technology, consumer and healthcare companies, integrating with public relations and marketing plans. Created social media content and engagement plans and guidelines compliant with regulatory guidelines (i.e. FDA, FINRA, etc.) and engaged with audiences across social channels, maintaining brand voice and monitor for both engagement opportunities and potential issues. Determined KPIs and relevant metrics tied to client business objectives, implementing measurement, analytics and reporting methods. Manage and train teams on social media content creation, implementation, analytics and reporting.

Waltham, Ma

Conducted and contributed to office-wide and/or practice group social media trainings. Developed and implemented social media strategies for consumer, technology and healthcare companies, focusing on B2B communication. Created content calendars and engaged audiences on social channels, based on analytics and results. Recommend and create additional social media channels, including LinkedIn Showcase pages, to support client needs. Created and executed strategies for clients including video, blog, byline, media relations and social media to target client objectives in earned, owned and paid media. Secured top tier national and trade media coverage for clients for both healthcare and technology industries. Developed creative pitch angles to secure media interest in both story ideas and byline opportunities. Draft materials for clients including press releases, media advisories, bylines and blog posts.

Providence, Rhode Island Area

Served as client contact for accounts, providing updates on relevant account work, media relations progress and strategy. Developed and implemented social media strategies for clients, adhering to budgets and individual client needs. Managed client Facebook and Twitter accounts, providing content calendars monthly, interacting with audiences, and tracking growth to recommend strategies to further engage and increase fans and/or likes. Drove media coverage for clients focusing on top tier placements in appropriate trade publications and other relevant outlets. Crafted creative pitch angles and story ideas to approach editors and secure additional coverage for clients, particularly focusing on positioning thought leaders in the photography industry. Monitored media for trends and competitor news to further develop media relations outreach strategies; gain expert insight into multiple industries as appropriate for clients. Draft materials for clients including press releases, media advisories, bylines and blog posts.

Boston, Ma

Assistant Account Executive - Account ExecutiveFostered relationships with reporters and media representatives at local and national media outlets. Crafted creative and relevant pitches to earn media attention and secure interviews for clients. Created communications plans for both new and existing clients. Developed questions and materials for communications audits to prepare for messaging development and provided recommendations and suggestions during messaging sessions. Drafted bylines and op eds to highlight and feature client programs and position clients as thought leaders in their respective areas of expertise, ranging from consumer healthcare to healthcare reform. Grew agency Twitter account by 53% in one year, further positioning the agency as an expert in healthcare PR. Provided daily tweet recommendations for government relations and health care related clients. Developed social media strategies, recommendations and policy guidelines tailored for individual clients to maximize their social media presence and effectiveness. Conducted research for new business opportunities for the company. Coordinated across all health care accounts to create weekly updates and reports for company leadership. Managed the administration of the health care accounts, including internal and external agendas, meeting notes and monthly memos.

Process and service mortgage loans. File and organize information to start underwriting process. Insurance tracking.

Charleston, Il

Created social media and marketing plans and campaigns for the Health Education Resource Center (HERC). Designed new HERC section on EIU website and then continued to update and maintain pages. Assisted in organizing annual Health Fair. Supervised and managed interns and student associates.

Master Of Arts, Communication Studies

Activities and Societies: Graduate Student Advisory Council: Vice President of Public RelationsMaster's thesis: "Harnessing the Power.

Bachelor Of Arts, Communication Studies

Activities and Societies: Public Relations Student Society of America, President National Communication Association Student Club.