Amanda Froehlich Email and Phone Number
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A visionary leader of in-house marketing and creative operations with 20+ years experience in the advertising/marketing industry; blending business acumen with critical design thinking, building, leading and developing award-winning creative teams. Established track record of executing reorganizations of internal agencies that optimize the team and enhance the level of creative output, efficient workflow and customer service. Key areas of expertise: organizational structure and talent management, creative process (product life cycle) and project management, customer experience, metrics and reporting strategy.Leads through a collaborative and hands-on management style with the ability to garner buy-in from all process stakeholders from C-level executives to critical support teams. A strategic thinker, creative problem-solver, speaker, writer, mentor and artist.
Cella
View- Website:
- cellainc.com
- Employees:
- 308
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Creative Operations LeadCella Sep 2024 - Present -
Manager, Account/Program ManagementAvantor May 2022 - Aug 2024United StatesProvides coaching, development, resource scheduling and client escalation support to a team of account and project managers. services professionals. Exhibits strong organization, management, and prioritization skills, as well as outstanding client judgment, business acumen and strategic skills. Work collaboratively with the writing and design teams to achieve on-target materials that meet the client’s needs. Key Contributions:• Develop a deep understanding of the client’s products, industry, competitors, challenges and opportunities by attending client team meetings, networking with clients and utilizing industry resources• Serve as the voice within the creative studio for the client and facilitate client interaction with the designers and writers as appropriate • Collaborate with and ensure the creative services staff understands client requirements and perspective and that the final output aligns as appropriate • Attend strategy, status, project kickoff and other client meetings to help client understand the importance of the brand and marketing objectives• Implement and refine account services “toolkit” (methodologies, templates, and tools) -
Account Manager, Global Lab ProductsAvantor May 2021 - May 2022United StatesProvide account management service to the Global Lab Products business unit. Building strong client relationships; resolving conflicts; improving communication; and ensuring customer satisfaction. Serves as the client’s representative, voice, and advocate within the Communications Shared Services department for the account. Ensures that the staff understands client requirements and preferences.Key Contributions:• Led ABS session to revise/standardize North American publication process to identify and increase efficiencies in workflows• Assist in strategic development, monitor “big picture” progress, prevent redundant requests, and track major milestones via TDM• Produce and review progress on creative work plans and briefs. Reviews products for content quality, consistency, accuracy, and advancement of corporate graphic standards and branding and image initiatives• Developed/oversee the master schedule for all North American publications which includes high-level summary view, individual detailed project schedules, monthly/ weekly leading/lagging indicators and Tiered Daily Management -
ConsultantCella Jun 2020 - May 2021RemoteWorking as part of the Cella team of consultants, focusing on bringing in-depth expertise for in-house creative department management. Specializing in account team structure, agency workflow improvements and in-house agency client interactions. Providing management advice, process improvement, operations support and professional development opportunities to the in-house communications and creative departments. We help to optimize these departments for efficiency and effectiveness, driving change and improvement.Core subject matter expertise areas include:• Account leadership• Financial and Business Management• In-house agency operations• Organizational design• Process development, improvement & implementation metrics• Project management & delivery• Strategic Planning• Technology Selection and Implementation -
Consultant | Transformation Leader At AvantorCella May 2019 - May 2020Pennsylvania, United StatesProvided best-in-class creative services consultation for Avantor’s Communications Share Services (In-House Agency) department. Identified and prioritized key change and improvement opportunities that enabled teams to perform at best-in-class levels in the areas of work quality, service delivery, cost-effectiveness, and adaptability. Areas of focus included department level strategy, organizational modeling, process and project management, internal account management and partnership, metrics and reporting and change management.Key Contributions:• Developed and implemented Metrics strategy• GAP analysis of IHA resulting in recommendation of a Hybrid Staffing Model – mix of full-time employees, external agencies (vetted via IHA) and freelancers; allowing for expansion in service offerings and a way to increase speed of deliverables• MET Workflow consolidation – assesment, development and implementation; resulted in a 20% reduction of workflows and 10% reduction in Cycle Time across the board• Evaluated and rewrote Account Management and Project Management roles to align with industry standards -
Director — Creative OperationsUhs Nov 2018 - Apr 2019King Of Prussia, PaDrove the administrative, project management, trafficking and print production functions of the Advertising department, the in-house creative agency.Championed the assessment and evolution of the department’s workflow, streamlined the management of traffic/production and operations, and redefined workflow to meet the needs of recent growth in scope and volume. Established processes; managed department tools and libraries; engaged with the internal stakeholders from project request through completion and execution. Demonstrated ROI of the in-house model through metrics tracking. Achieved integrated oversight across online and offline projects, for company’s full portfolio, with a volume of approximately 9,000 jobs annually. -
InstructorHow Design University Jul 2015 - Mar 2019How Design UniversityInstructor of the Strategic Thinking & Planning course offered as part of the In-House Business/Management Certification.
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Professional SpeakerExcellence And Best Practices In Creative Operations, Creative Strategy And Workflow Topics Oct 2014 - Dec 2018• 2018 AIGA Creative LeadCon (Coaching, Mentoring and Developing your Creative Team)• 2018 Creative Operations Exchange West (Executive Roundtable on Creative Operations)• 2016 IHAF Conference (In-House Agency Forum - Calculated Risk and Reward)• 2016 How Design Live (In-House Management – Creative Workflow Development)• 2015 In-House xChange Conference (Design Thinking)• 2015 How Design Live (In-House Management – In-House Creative Team Revolution)• 2015 Cella Beyond the Creative 4 (Business Operations Training for Creative Services Leaders)• 2014 Cella Beyond the Creative 4 (Business Operations Training for Creative Services Leaders)
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Manager, Integrated Marcom Strategies | Creative StrategiesSaint-Gobain Jan 2018 - Nov 2018Malvern, PennsylvaniaUnify, harmonize, streamline and enhance the development and implementation of strategic integrated marketing and communication initiatives throughout North America by working cross functionally across business units to drive alignment, consistency, and excellence through all marketing processes and projects. -
Manager, Creative OperationsSaint-Gobain Corporation May 2011 - Dec 2017Valley Forge, PaDirected and managed the full service internal Creative Services agency. Responsible for brand management and replicable marketing communication disciplines for the $6.2 billion-dollar North American division.Oversaw agency’s day-to-day operating activities, including: developing and managing the $2.5 million agency budget, revenue and sales growth, expense, cost and margin control, and monthly, quarterly and annual financial goal management. Proven ability to lead and inspire a creative team and navigate the complex business challenges to deliver effective, goal-oriented, novel approaches on time and on budget. -
Client Services ManagerSaint-Gobain Corporation Apr 2008 - May 2011Valley Forge, PaManaged the Creative Services department’s account handling function, developed strong client relationships and ensured all projects were delivered on time, within budget and met high quality standards. Continually worked to streamline departmental project management processes and procedures to deliver the highest quality work to clients in the most cost-effective and timely manner.Coordinated business development in relation to current clients, maximizing the potential of each account and expanding the role of Creative Services to help clients meet their strategic objectives. -
Design + Business Chair, Board Of DirectorsAiga Philadelphia 2016 - 2018Aiga Philadelphia ChapterAIGA’s mission is to advance design as a professional craft, strategic advantage, and vital cultural force. AIGA members are the largest global community of designers—and all-around amazing people—who understand that our passion and hard work can improve the world around us, in ways big and small. As the Design + Business Chair responsible for developing resources and programming to promote the value of design within businesses. -
Board Of DirectorsIn-House Agency Forum 2016 - 2018The In-House Agency Forum (IHAF) is the only membership organization dedicated to providing tools and insight in support of every function within the in-house agency model. From creative to media to executive management, IHAF offers exclusive, year-round benefits to our members via Benchmarking Data and Best Practices, Conferences and Events, and Networking opportunities. -
Group Manager, Creative ServicesElsevier Oct 2007 - Apr 2008Greater Philadelphia AreaManaged direct reports, overseeing a collaborative and cross-functional team including Graphic Designers, Copywriters, and Coordinators. Served as an internal consultant and campaign strategist to the Executive Directors and Segment Managers of the Sales and Marketing team. Partnered with Segment Managers and Creative teams to define target markets and campaign strategies while optimizing marketing, graphics, and layouts. Responsible for brand governance, all operational issues, resource and performance management, mentorship, creative direction, client liaisons and the oversight of production traffic control. -
Design ManagerElsevier Feb 2005 - Oct 2007Greater Philadelphia AreaIn collaboration with Segment Managers and fellow Creatives, generated account ideas, developed integrated campaigns, and drove within-budget production of 2,300 promotional pieces annually. Cut annual expense of $200,000 incurred by outside multimedia agency by training all in-house designers in multimedia software. Reduced scheduling errors 150% by developing and maintaining weekly production schedules for both Creative Services and Marketing. Designed and executed high profile marketing campaigns, e-mail campaigns and multimedia promotions from concept through completion.Managed a 5-person team of designers. -
Design/Production SupervisorElsevier Nov 1997 - Feb 2005Greater Philadelphia AreaDirected and maintained quality control of all aspects of the creative and production process, including press check approvals. Designed, created, and maintained electronic templates and increased productivity 15% by authoring/maintaining electronic mechanical checklist. Managed a 3-person team of designers. -
Senior Desktop Mechanical ArtistW.B. Saunders Company Jan 1997 - Nov 1997Greater Philadelphia AreaResponsible for concept and design of requested print materials and marketing collateral that maintained and reinforced the company brand. Designed and produced 480 page corporate catalog, from proofs to mechanicals. -
Desktop Mechanical ArtistW.B. Saunders Company Aug 1995 - Jan 1997Greater Philadelphia AreaCreated traditional paste-up mechanicals with complete printer instructions. Scanned and modified illustrations as requested.
Amanda Froehlich Skills
Amanda Froehlich Education Details
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Forum Of Executive Women (Foew)Executive Leadership Mentoring Program -
Mainline Society Of Professional WomenLeadership Mentoring Program -
Marketing Excellence Certificate Program -
English/Publishing-Concentration In Digital Design -
Concentration In Graphic Design
Frequently Asked Questions about Amanda Froehlich
What company does Amanda Froehlich work for?
Amanda Froehlich works for Cella
What is Amanda Froehlich's role at the current company?
Amanda Froehlich's current role is Visionary leader of in-house creative and project management operations.
What is Amanda Froehlich's email address?
Amanda Froehlich's email address is af****@****ast.net
What is Amanda Froehlich's direct phone number?
Amanda Froehlich's direct phone number is +177320*****
What schools did Amanda Froehlich attend?
Amanda Froehlich attended Forum Of Executive Women (Foew), Mainline Society Of Professional Women, Saint Joseph's University, Rosemont College, Rosemont College.
What are some of Amanda Froehlich's interests?
Amanda Froehlich has interest in Football, Exercise, Scan Art, Nascar, Home Improvement, Reading, Arts And Culture, Watching Auto Racing, Sports, Watching Basketball.
What skills is Amanda Froehlich known for?
Amanda Froehlich has skills like Creative Direction, Email Marketing, Integrated Marketing, Management, Marketing, Marketing Communications, Copywriting, Strategy, Graphic Design, Project Management, Direct Mail, Layout.
Who are Amanda Froehlich's colleagues?
Amanda Froehlich's colleagues are Terra Hull Campbell, Darius Sasser, Pina Nicoli, Juliana Ana, Mauricio Almeida, Kara Falzone, Lexy Nyboer.
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