Amanda Froehlich Email & Phone Number

United States

Provides coaching, development, resource scheduling and client escalation support to a team of account and project managers. services professionals. Exhibits strong organization, management, and prioritization skills, as well as outstanding client judgment, business acumen and strategic skills. Work collaboratively with the writing and design teams to achieve on-target materials that meet the client’s needs. Key Contributions:• Develop a deep understanding of the client’s products, industry, competitors, challenges and opportunities by attending client team meetings, networking with clients and utilizing industry resources• Serve as the voice within the creative studio for the client and facilitate client interaction with the designers and writers as appropriate • Collaborate with and ensure the creative services staff understands client requirements and perspective and that the final output aligns as appropriate • Attend strategy, status, project kickoff and other client meetings to help client understand the importance of the brand and marketing objectives• Implement and refine account services “toolkit” (methodologies, templates, and tools)

United States

Provide account management service to the Global Lab Products business unit. Building strong client relationships; resolving conflicts; improving communication; and ensuring customer satisfaction. Serves as the client’s representative, voice, and advocate within the Communications Shared Services department for the account. Ensures that the staff understands client requirements and preferences.Key Contributions:• Led ABS session to revise/standardize North American publication process to identify and increase efficiencies in workflows• Assist in strategic development, monitor “big picture” progress, prevent redundant requests, and track major milestones via TDM• Produce and review progress on creative work plans and briefs. Reviews products for content quality, consistency, accuracy, and advancement of corporate graphic standards and branding and image initiatives• Developed/oversee the master schedule for all North American publications which includes high-level summary view, individual detailed project schedules, monthly/ weekly leading/lagging indicators and Tiered Daily Management

Remote

Working as part of the Cella team of consultants, focusing on bringing in-depth expertise for in-house creative department management. Specializing in account team structure, agency workflow improvements and in-house agency client interactions. Providing management advice, process improvement, operations support and professional development opportunities to the in-house communications and creative departments. We help to optimize these departments for efficiency and effectiveness, driving change and improvement.Core subject matter expertise areas include:• Account leadership• Financial and Business Management• In-house agency operations• Organizational design• Process development, improvement & implementation metrics• Project management & delivery• Strategic Planning• Technology Selection and Implementation

Pennsylvania, United States

Provided best-in-class creative services consultation for Avantor’s Communications Share Services (In-House Agency) department. Identified and prioritized key change and improvement opportunities that enabled teams to perform at best-in-class levels in the areas of work quality, service delivery, cost-effectiveness, and adaptability. Areas of focus included department level strategy, organizational modeling, process and project management, internal account management and partnership, metrics and reporting and change management.Key Contributions:• Developed and implemented Metrics strategy• GAP analysis of IHA resulting in recommendation of a Hybrid Staffing Model – mix of full-time employees, external agencies (vetted via IHA) and freelancers; allowing for expansion in service offerings and a way to increase speed of deliverables• MET Workflow consolidation – assesment, development and implementation; resulted in a 20% reduction of workflows and 10% reduction in Cycle Time across the board• Evaluated and rewrote Account Management and Project Management roles to align with industry standards

King Of Prussia, Pa

Drove the administrative, project management, trafficking and print production functions of the Advertising department, the in-house creative agency.Championed the assessment and evolution of the department’s workflow, streamlined the management of traffic/production and operations, and redefined workflow to meet the needs of recent growth in scope and volume. Established processes; managed department tools and libraries; engaged with the internal stakeholders from project request through completion and execution. Demonstrated ROI of the in-house model through metrics tracking. Achieved integrated oversight across online and offline projects, for company’s full portfolio, with a volume of approximately 9,000 jobs annually.

How Design University

Instructor of the Strategic Thinking & Planning course offered as part of the In-House Business/Management Certification.

• 2018 AIGA Creative LeadCon (Coaching, Mentoring and Developing your Creative Team)• 2018 Creative Operations Exchange West (Executive Roundtable on Creative Operations)• 2016 IHAF Conference (In-House Agency Forum - Calculated Risk and Reward)• 2016 How Design Live (In-House Management – Creative Workflow Development)• 2015 In-House xChange Conference (Design Thinking)• 2015 How Design Live (In-House Management – In-House Creative Team Revolution)• 2015 Cella Beyond the Creative 4 (Business Operations Training for Creative Services Leaders)• 2014 Cella Beyond the Creative 4 (Business Operations Training for Creative Services Leaders)

Malvern, Pennsylvania

Unify, harmonize, streamline and enhance the development and implementation of strategic integrated marketing and communication initiatives throughout North America by working cross functionally across business units to drive alignment, consistency, and excellence through all marketing processes and projects.

Valley Forge, Pa

Directed and managed the full service internal Creative Services agency. Responsible for brand management and replicable marketing communication disciplines for the $6.2 billion-dollar North American division.Oversaw agency’s day-to-day operating activities, including: developing and managing the $2.5 million agency budget, revenue and sales growth, expense, cost and margin control, and monthly, quarterly and annual financial goal management. Proven ability to lead and inspire a creative team and navigate the complex business challenges to deliver effective, goal-oriented, novel approaches on time and on budget.

Valley Forge, Pa

Managed the Creative Services department’s account handling function, developed strong client relationships and ensured all projects were delivered on time, within budget and met high quality standards. Continually worked to streamline departmental project management processes and procedures to deliver the highest quality work to clients in the most cost-effective and timely manner.Coordinated business development in relation to current clients, maximizing the potential of each account and expanding the role of Creative Services to help clients meet their strategic objectives.

Aiga Philadelphia Chapter

AIGA’s mission is to advance design as a professional craft, strategic advantage, and vital cultural force. AIGA members are the largest global community of designers—and all-around amazing people—who understand that our passion and hard work can improve the world around us, in ways big and small. As the Design + Business Chair responsible for developing resources and programming to promote the value of design within businesses.

The In-House Agency Forum (IHAF) is the only membership organization dedicated to providing tools and insight in support of every function within the in-house agency model. From creative to media to executive management, IHAF offers exclusive, year-round benefits to our members via Benchmarking Data and Best Practices, Conferences and Events, and Networking opportunities.

Greater Philadelphia Area

Managed direct reports, overseeing a collaborative and cross-functional team including Graphic Designers, Copywriters, and Coordinators. Served as an internal consultant and campaign strategist to the Executive Directors and Segment Managers of the Sales and Marketing team. Partnered with Segment Managers and Creative teams to define target markets and campaign strategies while optimizing marketing, graphics, and layouts. Responsible for brand governance, all operational issues, resource and performance management, mentorship, creative direction, client liaisons and the oversight of production traffic control.

Greater Philadelphia Area

In collaboration with Segment Managers and fellow Creatives, generated account ideas, developed integrated campaigns, and drove within-budget production of 2,300 promotional pieces annually. Cut annual expense of $200,000 incurred by outside multimedia agency by training all in-house designers in multimedia software. Reduced scheduling errors 150% by developing and maintaining weekly production schedules for both Creative Services and Marketing. Designed and executed high profile marketing campaigns, e-mail campaigns and multimedia promotions from concept through completion.Managed a 5-person team of designers.

Greater Philadelphia Area

Directed and maintained quality control of all aspects of the creative and production process, including press check approvals. Designed, created, and maintained electronic templates and increased productivity 15% by authoring/maintaining electronic mechanical checklist. Managed a 3-person team of designers.

Greater Philadelphia Area

Responsible for concept and design of requested print materials and marketing collateral that maintained and reinforced the company brand. Designed and produced 480 page corporate catalog, from proofs to mechanicals.

Greater Philadelphia Area

Created traditional paste-up mechanicals with complete printer instructions. Scanned and modified illustrations as requested.

Mentoring Program, Executive Leadership Mentoring Program

Women Helping Women — Mentoring Program, Leadership Mentoring Program

Certification, Marketing Excellence Certificate Program

The Philadelphia Chapter of the American Marketing Association (PAMA) has partnered with Saint Joseph's University's Haub School.

Ma, English/Publishing-Concentration In Digital Design

Bfa, Concentration In Graphic Design