Manage and execute annual strategic marketing plans for various retail and non-profit clients including overseeing production of print, direct mail, radio, TV, and online campaigns with an emphasis on results driven tracking methods; create and maintain corporate brands; oversee website development; incorporate public relations and event planning strategies as needed; prepare estimates and coordinate with outside freelance staff and vendors.

Regional publicist for clients in the entertainment industry including The Weinstein Company, Dimension Films, Fox Atomic Film Studio, TBS, TNT, AMC Theatres, IDP Films, and Promenade Pictures. Planned and executed all aspects of clients’ promotional and public relations campaigns in 6+ markets; pitched and secured media coverage with TV, radio, print, and online media, coordinated grand opening events for major theatre chain; booked personal appearance tours with talent; and planned various events and advance screenings for trade reps, press and general public.

Attended and oversaw Indianapolis movie screenings and local on-site promotions as the Universal Studios, Paramount Pictures, and 20th Century Fox representative. Helped in the daily activities of Allied, such as gathering local media clips, finding and developing word-of-mouth locations and any other work that needed to be done at the local level. Also worked with Allied on personal appearance tours and red carpet premieres in both the Indianapolis and Louisville markets.

Assisted in the planning and execution of promotional events, including set-up of remote broadcasts, concert preparation and execution, promotional appearances, coordination with sales staff, interaction with listeners as a station representative, and worked with clients to achieve their goals.