Amanda Allen Email & Phone Number

Mamaroneck, Ny, Us

New York, United States

New York, New York

New York, Ny

▪ Responsible for identification, acquisition, onboarding and management of new affiliate marketing program clients ▪ Conceive and implement campaigns to optimize consumer exposure for WeddingWire and WeddingWire clients, and drive leads and sales▪ Negotiate and manage affiliate commission structure and terms, develop KPIs and monitor performance, and lead regular meetings with senior leaders from all clients to review campaign performance and opportunities for further optimization

New York, New York

▪ Collaborated across departments to integrate NewlyWish’s online registry into WeddingWire’s existing technological, strategic, sales, customer acquisition and culture frameworks▪ Led the ongoing acquisition, onboarding and merchandising of brands into registry partner network▪ Grew existing brand partner network by 400% over two years, capturing over 150 new brands ▪ Developed, implemented and enforced company-wide policies and consumer rewards programs

Greater New York City Area

Conceived, developed and launched online wedding registry service that provided a sales, marketing and technological platform for brands and artisans to participate in the wedding registry market while offering an innovative one-stop-shop for couples to find traditional and nontraditional products, services, and experiences for their gift lists▪ Directed the design and functionality of online multi-merchant marketplace with full ecommerce capabilities▪ Led the acquisition and integration of merchants and brands on the platform – developed and negotiated deal terms, product catalog, merchandizing and individual marketing strategies ▪ Created over 40,000 registries, generating sales of more than $1.5 million▪ Devised and executed innovative strategic partnership program with range of wedding and design industry influencers, and launched an integrated marketing campaign that included an event, sweepstakes, email, blog and social media content ▪ NewlyWish featured in over 100 local and national television, print and online publications, including The New York Times, Bloomberg TV, TechCrunch, BRIDES Magazine, Martha Stewart Weddings and Refinery 29▪ Secured funding through traditional and non-traditional methods including winning three business plan competitions

Greater New York City Area

Commissioned Bank Examiner appointed by Congress and approved by Chairman Greenspan 2005; Federal Reserve Bank of New York President’s Award for Excellence 2004, 2005 and 2006Held a number of positions in the Bank Supervision Group, including: ▪ Basel II Qualification Team – Member of a team responsible for coordinating efforts surrounding development, implementation and qualification of banking organizations’ internal capital assessments, with a focus on the development of supervisory policies and procedures▪ Operational Risk Examiner – Contributed to the planning and conduct of on-site examinations of large domestic and foreign banking organizations. Designed database for the collection and analysis of banks’ financial and risk management data and conducted cross-institutional analyses▪ Regional Bank Examiner/Surveillance Analyst – Analyzed financial and strategic risk profiles of banking organizations and contributed to development of supervisory assessments and examination planning. Monitored banks’ compliance with various regulatory requirements and any emerging institution-specific or systemic risks

Mba, Marketing & Entrepreneurship

Activities and Societies: Awarded Entrepreneur of the Year

Bs, Finance

Activities and Societies: Division 1 Crew, Fordham Women in Business Leadership Team