Amanda Gillette Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

- Owner of copy and content for all global campaigns and initiatives. - Facilitates new creative content ideas for brand awareness, lead generation, e-commerce, and more.- Keeper of global content calendar and creator of all content types from ideation to distribution, including Taboola's case study program. - Manages a team of writers to create long- and short-form copy across multiple channels, including blog articles, case studies, emails, social media (paid and organic), ad campaigns, and discovery. - Collaborates with the growth marketing team to optimize content for SEO, leads, sales, and scale. - Executes partnership collaborations and backlinking strategies to increase website traffic and brand awareness. - Works cross-functionally with product marketing, field marketing, PR, and design to create content that aligns with company goals.- Partners with Social Media Manager and Marketing Automation Manager for content distribution.- Researcher of content topics and digital marketing trends relevant for the Taboola audience.- Editor of blog articles, landing pages, white papers, and case studies.- Ensures all content aligns with brand positions and voice. - Reports directly to Online Marketing Director.

New Jersey, United States

- Creates and aligns on goals to execute social media strategies, day-to-day operations, and content calendars. - Develops and organically grows a strong, cohesive social media presence on Facebook, Instagram, Twitter, Pinterest, and TikTok. - Provides copy and edits editorial and social content before production, including checking URLs, titles, and captions.- Uses SEO tactics to increase followers, readership, and discoverability in leading search engines.Oversees and optimizes sponsored content campaigns. - Produces detailed reports on a weekly and monthly basis for all clients to track results.- Maintains content budget across represented clients, ensuring accuracy and maximum return on investment.Clients include/have included:- Wakefern/ShopRite- BIGEYEDWISH- Three Wishes Cereal- Playology Pets- Korres USA & Canada- HobokenGirl.com

- Oversaw website functionality, editorial, and day-to-day operations, increasing pageviews 300% YoY. - Developed strategies for growth and reach across social platforms for a total increase of 35% YoY. - Created, edited, and executed live and digital event marketing strategies. - Conducted outreach and managed influencer and celebrity relationships for social, editorial, and event content. - Established and executed event and editorial email marketing strategy.- Spearheaded editorial and social sponsored content. - Evaluated and implemented SEO best practices on content for trackability and discoverability.- Reported to CEO, VP of Live Media & Partnerships, and CRO on social media analytics, Google Analytics, and email marketing performance. - Participated in Instagram Live and digital event discussions and workshops.

New York, New York

- Increased social presence, community, engagement on social networks, events, and partner collaborations. - Worked with blogger and influencer community to create a talent pipeline and promote BlogHer.- Contributed to and edited company blog and event/celebrity announcements. - Leveraged data to develop and execute social and posting strategy. - Determined the best opportunities for BlogHer to reach new audiences.

New York, New York

- Managed Shutterstock’s Editorial Instagram and Twitter utilizing Social Studio. Create content calendars, research, and edit imagery using Photoshop. Write copy, create UTM tracking links, and schedule posts for both every day and live events. Determine best practices for hashtags, product tags, and Linkshop. - Managed and grew the Shutterstock and Bigstock influencer programs by developing a strategy to build brand awareness and SEO value globally.- Audited influencer partners from priorities territories and industries. Met 100% of my annual goal by signing over 300 new influencer partners.- Created, adjusted, and implemented recruitment, onboarding, renewal, and offboarding strategies in alignment with both the SEO and Communications teams’ goals including refreshing messaging to encourage influencers to backlink to Shutterstock.- Conducted press outreach to blogger community to cover company announcements, product reviews, new tools, events, blog posts, and participate in beta programs. Met 600% of my annual goal by producing over 50 digital and print articles.- Launched first YouTube partner program, giving influencers access to Bigstock footage in exchange for backlinks in their video’s descriptions. Met 100% of my annual goal by signing 30 new YouTube partners.- Refreshed all messaging and processes for on-boarding and manage influencer accounts. Conduct outreach in French, German, Italian, Japanese, Korean, Portuguese, and Spanish for a smoother recruitment process.- Worked with tools including Moz, Ahrefs, Cision, Saleforce, and Google Analytics for reporting. In 2018, Shutterstock’s influencer users increased by 17%, influencers with sessions increased by 22%, pageviews by about 25%, and unique pageviews by about 11%.

Totowa, Nj

- Responsible for merging American, European, Australian, and Asian markets onto a single social media platform and constructing global messaging. Created/developed/launched the first retail and wholesale global social strategy.- Led cross-functional teams on content/copy development, QA, and optimization including events, talent/influencers, digital/print marketing, retail, wholesale, e-commerce, product development/launches, and customer service.- Created/developed/launched the first Capezio Ambassador/Influencer program in April 2017. Recruited 30+ members with over 1 million impressions each month.- Developed international content/copy/strategies including social media captions and email headers and subheaders to increase brand recognition which resulted in overall revenue growth.- Identified KPI’s through social analytics, competitor analysis, and fan engagements to create detailed reports using tools such as Google Analytics, Sprinklr, Curalate, Hootsuite, Facebook Ads Manager, Yotpo, Twitonomy, Iconosqure, Instagram Analytics, and Bitly.- Spearheaded outreach and partnerships with major brands including The Weinstein Company, Warner Bros., Essie, Vogue (Print and Digital), Cosmopolitan, and Dance Media Publications.

Totowa, New Jersey

- Built positive and engaging voice for Capezio on Facebook, Twitter, Instagram, Google+, Pinterest, YouTube, Snapchat, Tumblr, LinkedIn, and Dance.com. Developed strategy/launched Snapchat, Instagram Stories, and Facebook Live.- Edited/contributed articles/copy to Dance.com and Capezio’s Spotlight Blog.- Mentored marketing team on all projects such as coordinating and delivering of merchandise for retail and dance events, photo shoots (e-commerce and creative), managing promotional contest execution including rules, prize fulfillment, etc., and the management of influencer/athlete social content requests.- Introduced/managed social media content calendar and coordinate with internal/external teams.

Greater New York City Area

- Supported print and digital ad sales teams by developing an overall strategy based on share of market, social media presence, creative initiatives and partnership history.- Served as the day-to-day contact for advertisers in the Entertainment, Spirits, and Travel categories.- Managed the completion of requests for proposals, creation of insertion orders, and final layout of in-book promotional sections and performed statistical research on audience demographics.- Assisted with scheduling meetings, internal event planning, reception, and expense database management.

New York, Ny

- Researched and created relevant articles and content for “The"Habit"– A blog by HABITUAL denim.- Observed and assisted in daily tasks with respect to the responsibilities of industry publicists.- Produced media alerts and press releases for The ESPY’s and other clients. - Saw to fruition events for high-end clientele including Aquaphor, Gavin DeGraw, and Starwood Preferred Guest.

Rockaway, Nj