Amanda Guzman Email and Phone Number

While iProspect is part of parent company dentsu, my department restructured officially to dentsu.- Work with a team of engineers to support all channels within our Media service line by building new internal tools and applications to automate operational processes and increase efficiencies. - Meet with cross-channel team leads and Operations teams to ensure we’re creating prioritized, internal tools that provide measurable and scalable impact. - Provide guidance on application and tool changes using my in-depth knowledge of user workflows and user feedback sessions to ensure we’re making the best optimizations and fixes. - Compile and format Technology team bi-monthly, internal newsletter which is sent to over 1,000 people across 12 offices throughout the US. This newsletter provides POVs on tech-related news that affects our industry, pro-tips for how to use our platforms and applications (both internal and external), as well as any other work we’re doing that could affect our agency’s future capabilities.

In addition to the tasks from the Sr. Associate level: - Provide strategic and tactical guidance on structured data best practices and lead with expertise as a CSE/PLA expert for client, team and agency. - Primary resource for both the Structured Data & Feeds team and Search team across the iProspect organization for all Shopping and feed-related offerings. - Participate in office mentorship program to ensure mentees are comfortably acclimated to the company culture and has proper awareness of our agency’s resources. - Work with leadership to create training plans for new team members and ensure they have tools to problem solve and innovate with little supervision. - Research and share proactive industry updates/insights with the Structured Data & Feeds team, as well as create POVs for the agency. - Partner across multiple channels, specifically PPC teams, on all Shopping-related offerings, strategy, planning, campaign management and data & insights deliverables.- Audit and formulate strategic recommendations for campaign optimization and campaign structure using feed-based solutions that are shared throughout the agency.- Evaluate workflow process and recommend efficient solutions for the Structured Data & Feeds team.Client examples: Neiman Marcus Group, Tory Burch (US, UK, JP, IT, DE, FR), Timberland (US & CA), a multinational technology company

- Coordinate, customize and optimize product data feeds to follow best practices for the following programs: Google, Bing, Facebook, Instagram, Pinterest, Affiliates (Rakuten, Commission Junction, etc.) and Display vendors (Sociomantic, etc.).- Worked closely with Client Service, Search, Display, Social teams and directly with the client to create and implement campaign strategies for all feed-based vendors. - Coordinated communication between, client, internal and development teams to customize new feeds based on search, display or social strategies. - Research and implement product data feed testing that has helped generate additional traffic, conversions and revenue. - Identified upsell growth opportunities for clients and assisted leadership in new business pitches and Data Feed and Search program audits for prospective clients. - Manage budgets, optimize data feeds, create strategy and report on performance of Consumer Shopping Engine (Connexity) campaigns.- Member of internal teams that focus on Automation of digital marketing, shopping trends, tools and strategies in which I offer expertise in Feed manipulations and management.Client Examples: Sally Beauty, Carter's Oshkosh B'gosh (US & CA), Personal Creations, Tory Burch (US, UK)

- Recruited, trained and managed workflow of team assisting largest national broadcasting company with strategic SEM products. - Developed a team to help oversee pacing of all campaigns, finalize monthly billing and create customized quotes for clients. - Formulated more than 1,000 custom SEM proposals for clients in 92 markets nationwide.- Point of contact for addressing inquiries regarding campaign performance, optimizations and SEM/Social PPC products available. - Helped finalize and optimize 350+ active SEM campaigns with $6M+ annual spends as per best practices and client guidelines.Client examples: Courtesy Auto Group, Izzo's Illegal Burrito, Unitech Training Academy, Nation's largest broadcasting network comprised of more than 500 clients in 92 markets nationwide.

- Assist local and national clients with personalized, strategic proposals and consulting for SEM services.- Manage company's custom analytics platform for each client with video, social and paid search campaigns.- Manage client's Google (places, gmail, etc) and domain accounts.- Manage client's reputation management and call tracking accounts.- Help department plan, run and monitor SEM and social PPC campaigns.Client examples: Courtesy Auto Group, Izzo's Illegal Burrito, Unitech Training Academy, Home Fashion Interiors, Select Luxury Automotive, more than 500 clients in 92 markets nationwide.

Specialized in Digital Reachout, Ecommerce and Visual Marketing.- Research each client’s existing social media presence to assess current brand awareness, target audience and most effective social media potential strategy.- Recommend new creative, marketing strategies to clients as well as coworkers.- Connect with target audiences and communities through blogger outreach, blog commenting, keyword monitoring, social media platform monitoring and encouraging online engagement.- Generate monthly reports to showcase clients' progress and growth of the digital marketing campaigns.- Optimize clients' digital marketing content based on SEO best practices by using targeted keywords and implementing link building strategies. - Attend industry networking events. - Manage and contribute to official company blog, social pages and overall marketing strategy. - Plan and execute company photoshoots. - Create strategic SEO keywords for use in client's blogs and website.Client examples: AAA AUGER, Fotostrap, Arlington Highlands Shopping Center, various home building and communities in the area.

Monitor and enhance boutique’s online presence.Create and edit content for social pages and optimize website and online store.customer service, cashier, sales, social media postings, arrange displays, merchandising, train new employees.

- Create digital content in the form of blogs, email newsletters and social posts.- Edit content and help formulate digital strategies for clients.

Customer service, money handing, train new employees

cashier, sales associate, customer service. Also receive, process, and ship online order requests.