Amanda Holmquist Email & Phone Number

Muncie, In, Us

- Responsible for the management and execution of a comprehensive annual giving program focused on donor acquisition and pipeline development- Oversight of a robust multi-channel strategy that encompasses direct mail, e-mail, digital fundraising, mobile/text giving, face-to-face fundraising, giving day, video, and social media for all annual giving to the university, accomplished through a team of five- Manage the partnership with the Ball State Foundation’s advancement marketing agency and digital advertising buyer- Analyze and evaluate the return on investment for all solicitation campaigns- Serve as the project manager for One Ball State Day, Ball State’s award-winning online giving day campaign which, in six years, has shown an increase from $425,000 to $1.25 million raised in one day- Work closely in collaboration with major gift officers, athletics, deans, academic/administrative department heads as well as advancement services on a shared vision for fundraising goals and metrics

- In collaboration with marketing and communications leadership, launched the “We Fly” branding campaign that consisted of an internal and external roll out - Worked closely with the Office of Admissions to strategize recruitment and enrollment goals- Developed college, school, department, or unit strategic marketing plans that included research, strategy, messaging, tactics, and deadlines- Project managed marketing and communications activities, including assuring deadlines were met and projects were assigned- Served as the liaison to the University’s paid media agency monitoring advertising budgets, the development of creative pieces, and the measurement of campaigns

- Set recruitment strategies and recommendations, developed marketing/communications plans, and coordinated the execution of these plans for an assigned list of online and distance education degree and certificate programs. - Partnered closely with department leaders to lead these projects in alignment with the overarching goals of the university, Online and Distance Education, individual academic units, and the university’s brand identity.- Project managed marketing and communications activities, including assuring deadlines are met and projects are assigned- Designed marketing materials; including art directing and managing promotional-use photos- Supervised the marketing coordinator and the marketing graduate assistants

Assisted in the marketing and communication function of the college, including special events and the writing and design of publications, advertising, and news dissemination to both internal and external audiences.- Maintained and supervised regional website using a CMS- Served as editor of internal regional publications- Provided assistance with project management to campus departments in promotional, recruitment and development efforts- Assisted with the development of recruitment-related materials and activities- Assisted with implementing regional media relations, including establishing and maintaining media contacts, writing and disseminating news releases, coordination of interviews and photography and providing assistance and support of media-related issues- Assisted with organizing and coordinating special events for the region

- Developed and executed marketing strategies for exhibits, special events, and programs- Developed and managed budget for all communications and marketing activities- Supervised marketing department including Graphic Designer, Communication Specialist, and ITS Coordinator- Served as staff project manager for the creation of new materials- Developed measurement techniques to evaluate marketing initiatives- Developed media relationships and served as main contact for local and regional media - Participated in planning teams supporting exhibits, programs and special events- Maintained and implemented graphic and editorial stylebook

- Developed and managed marketing budget- Directed marketing and promotional efforts for six branches- Developed organization’s first email and direct mail campaigns- Increased member and non-member participation in Spring Break activities by 43%- Negotiated media contracts - Served as trainer to ensure staff consistency in the delivery of the YMCA’s mission and services

- Designed advertising and promotional pieces for external publications - Planned and executed weekly and annual promotions- Communicated marketing plans and activities throughout company- Served as on-camera host and announcer for on-track promotions and special events- Managed department interns

Master'S Degree, Public Relations

Bachelor Of Science, Journalism Advertising

Activities and Societies: AAF Ball State University Chapter