Amanda Jacobs Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, Australia

Working in one of Sydney’s leading digital experience agencies. Responsible for all aspects of project delivery across over 20 clients.Responsibilities include:• Performance against target KPIs including 1) Agency revenue (+$1m p/m) 2) Managing cost (Freelancers) 3) Project leakage (Resource bookings vs. revenue) 4)Overall project margin (+20%)• Part of the senior leadership management team, responsible for strategic decisions and agency growth• Provide leadership, coaching and development for a team of project managers and business analysts• Digital transformation strategy for a number of clients, especially around tier one experience platforms• Compilation of digital roadmaps based on an overall maturity assessment and customer centricity• Oversee delivery of new websites, mobile apps, e-commerce, marketing automation and CX• Implementation of governance and process standardisation across all project types and sizes• Accountability for project resourcing and scheduling• Leading agile delivery practices across our small, medium and large engagements• Work closely with Client Service to ensure a healthy pipeline of work for future growth• Manage contract pricing and negotiation of large engagements• Lead new business proposals, including written response and presentations for pitch meetings• Contributing to agency culture ensuring employees feel valued and overall wellbeing is monitored

Sydney, Australia

Lead a portfolio of clients on their digital transformation journey, whilst also leading a change within DT to manage our project portfolio using agile practices over waterfall. Achievements• Initiated a proactive change within DT to drive agile delivery processes across our clients• Lead a portfolio of clients including Tourism Australia, Caltex and OFX helping to define and implement digital transformation roadmaps across multiple enterprise software solutions• Each client roadmap is constructed using insights derived from site statistics and user testing to ensure delivery is of items with the highest user benefit• Within all client accounts managing multi-discipline scrum teams to deliver against each roadmap o Tourism Australia: An on-going retainer for all transformation projects. Continual optimisation of Aus.com and other Adobe products o Caltex: Re-design and re-platform of Caltex.com.au onto Sitecore including ongoing retainer o OFX: Re-brand and re-platform of OFX.com onto Sitecore including on-going retainer• Manage all stakeholder communications on project approach, scope, progress, risks and budget • Act as a digital guide for all clients with regard to the technology solution purchased ensuring the technology is being fully utilised to meet business goals. • Day to day, all scrum teams are managed through Scrum Masters who are empowered to manage their individual teams, my role was the next level escalation point• Part of DT’s pitch team when approaching new clients

Sydney, Australia

Responsible for Tourism Australia (TA) as Program Lead managing multiple projects and a multi-disciplined scrum team, focus was on helping TA achieve digital transformation using Adobe. Achievements• Management of 1x scrum team as TA moved its digital infrastructure to Adobe Marketing Cloud o Re-design of Australia.com and re-platform to Adobe Experience Manager (AEM) o Build of a centralised asset management system for TA’s global assets o Managed restaurant.australia.com – TA’s biggest marketing campaign in 2014 o Enabled Aus.com to cater for ‘Feel Australia’ – TA’s latest marketing campaign for 2016 • Changed the way TA manage projects from a waterfall approach and multiple contracts to an agile framework to deliver their digital transformation program• Set-up multi-disciplined scrum team and continually optimised our way of working over time. • Raised the profile of Analytics – monthly performance reviews feeding optimisation initiatives• Review of the Adobe suite in TA’s portfolio to ensure we’re maximising the potential opportunities presented in the technology stack• Regular performance updates to Senior Executives both at TA and DT• Other Adobe product experience: Test & Target, Audience Manager, Campaign, Asset Management

London, United Kingdom

Working in BskyB’s Customer Retention team, project focus was on redeveloping the My Sky customer website to increase awareness and engagement of extra value from being with Sky. Achievements• Developed the online strategy and roadmap for My Sky to drive increased value perception• Product Owner and lead project delivery, project worth - £1m+• Agile framework managing sprints on a two-weekly release cycle - 25% uplift in traffic y.o.y in first 2m• Management of 2x multi-disciplined scrum team’s • Collaboration with wider Sales & Marketing to support campaign initiatives by creating online solutions e.g. Sky Wireless On Demand giveaway – record registrations online using Sky IDRegular presentation to Exec level stakeholders

London, United Kingdom

Supporting marketing campaign delivery by owning business critical digital projects. Working in BskyB’s upgrade team, focus on changing processes to make the customer central to business activity. Major projects included:Onboarding – Scoped and project managed to optimise the onboarding journey for new Sky customers. From project initiation, given a blank canvas to define the best journey and challenge current business process. Email Marketing Initiative –Exec Level project to improve the email marketing infrastructure and capabilities, developing a database large enough and of good enough quality to warrant a permanent change from white mail to email. Strategy based on 3 core workstreams: Growth, Quality, Usage

London, United Kingdom

Achieved promotion to Marketing Manager of Sky Protect after 3 months. Role involved all aspects of product management from acquisition to customer retention both online and offline. Brought in to re-position the product in line with Sky’s product portfolio and branding. Achievements:• Responsible for project managing the re-brand to Sky Protect • £600k marketing budget dedicated to online and offline channels• Built a new website to allow online purchase and renewal – migrated 7% of sales online in yr. 1• Set-up online marketing channels PPC, SEO and online display - incremental 2k sales per month• Implementation of a test and learn strategy, improved DM response rates from 0.2% to above 2%• Agency management - developing the relationship beyond client / agency to an extended team

London, United Kingdom

• Design and implementation of all internal on-park marketing communications • Website management ensuring information was up to date and relevant to events happening on park• PR function included assisting media visiting the park i.e. journalists, radio and TV crews and writing press releases

Ba (Hons), Business Studies And Marketing, 1St Class Honours

Postgraduate Diploma; Ba (Hons), Cim: Diploma In Marketing

Complete - Level 7 diploma achieved