Amanda Nelson Email and Phone Number

Managed the implementation, promotion and user engagement of a Health Transparency Web tool for a portfolio of Fortune 500 companies.• Led all aspects of the website implementation process from collecting requirements and specs to quality testing and release. • Established, influenced and managed relationships with internal cross-functional teams including designers, engineers, developers and product managers.• Improved the user experience by leading solutions through the agile development process.• Grew partnerships with external customers in a variety of industries• Increased employee enrollment by as much as 58% through the development and deployment of custom communications and promotion strategies. • Facilitated webinar training sessions for multiple populations. • Assured internal and external communications stayed in sync by leading cross-team marketing meetings. • Increased productivity and streamlined workflows by implementing internal systems and processes. • Developed online and print materials to aid customer promotions and worked closely with design, development and marketing teams to distribute.

Implemented Web projects from conception to delivery and managed a portfolio of 30-40 international clients in the healthcare industry.• Met project goals, timelines and budgets by leading and motivating diverse internal teams (including designers, copywriters, programmers, engineers and marketing specialists) • Identified workflow inefficiencies and process breakdowns with management teams and directors to create new policies and processes.• Trained clients to use content management systems and provided assistance and advice when needed. • Cultivated and grew client relationships and loyalty by educating and advising on industry trends affecting their business and implementing appropriate growth strategies.• Helped several large practices reach and maintain financial maturity at over one million in yearly gross. • Expanded clients’ involvement in multiple areas of online marketing.• Grew customers’ monthly spend on an average of 5-10% year over year. • Increased online business referrals for medical practices with an average of 10:1 or higher ROI on marketing spend by developing, selling and implementing custom strategies.

Increased revenues and company awareness for local and international businesses.• Cultivated and grew long-term relationships for a portfolio of 20 – 25 clients in the healthcare and technology sectors by providing business counsel and strategic marketing and branding campaigns. • Brought top-level company owners and administrators together to discuss business goals and company branding, which led to agreement on forward movement for their organizations.• Translated client goals and branding messages to a creative team and collaborated to deliver appropriate campaigns and materials that furthered clients’ goals and positioned them as industry leaders. • Kept project timelines and budgets on track.

Managing EditorEnsured the successful publication of the non-profit group’s publications and website. • Supervised the entire editorial process from writing and commissioning articles, coordinating design, leading production and distribution processes.• Increased content submissions and distribution numbers

Responsible for creating and implementing media campaigns for clients in the healthcare field including Bristol-Myers Squibb, Pfizer, Organon USA. Cancer Care Inc. the Oncology Nursing Society and the Lance Armstrong Foundation.

Research the state of the market and position clients, including American Management Systems and KSolutions.

Responsible for positioning the hospital as a community leader and promoting new and existing services to employees and patients.