Amanda King Email & Phone Number

Winston-Salem, North Carolina, United States

Responsible for leading, managing, and directing the creative photography and video process across various branding campaigns. Overseeing the planning, execution, and post-production of photography and video projects, ensuring alignment with the company's brand identity and marketing strategies.Collaborating cross-functionally with marketing, brand, e-commerce, and product development teams, as well as models/stylists/creative agencies, to produce high-quality visual content that drives consumer engagement and enhances the brand's market presence.

San Francisco, California, United States

Overview: Contracted for a short-term role to establish a new retail presence for home care and personalcare lines for the renowned global brand, affiliated with the S.C. Johnson & Son company.> Set retail brand guidelines, ensuring alignment with brand identity and business objectives.

Charlotte, North Carolina, United States

Overview: Directed the print and packaging department while pioneering groundbreaking packaging designs for seven skincare product lines, conceptualizing 10 unique product designs and leading two comprehensive overhauls of the Mass packaging line in the CPG beauty industry. Maintained consistentglobal brand identity across 13,000+ stores and direct-to-consumer channels. Excelled in meticulous project management and print production. Additionally, revolutionized the Prestige ProStrength and Mass Body lines for enhanced impact.> Spearheaded the creation of Target Holiday skincare kit, achieving a 2023 sellout in-store and on the DTC site.> Led conceptualization and design for the retail brand’s growth at industry giants (Ulta, Target, Walgreens, Walmart, CVS), including materials for trade show displays, direct mail, and visual merchandising, ensuring a connected consumer experience and increased sales.> Collaborated seamlessly with Product Development teams to spearhead product testing initiatives, ensuring the quality, functionality, and durability of packaging components.> Conducted thorough quality control and approval of vendor proofs, printed production samples, and components, demonstrating extensive expertise in print and production processes, and collaborating effectively with multiple vendors for branding consistency.> Provided experienced Art Direction for product photography shoots and led project management for all packaging projects, demonstrating adaptability, flexibility, and leadership in roles of Art Director, designer, and print and production management.> Produced over 150 packaging files and contributed to 126 projects in 2022, leading to multiple product recognitions from esteemed publications such as Cosmopolitan, Essence, Glamour, and Men’s Health.

Charlotte, North Carolina, United States

Overview: Successfully pivoted from a Digital Designer to a Contract Art Director, focusing on print andpackaging design to drive innovative and visually striking creative solutions for the brand. > Crafted captivating and user-centric digital-first experiences for Facebook and Instagram social assets, email marketing, animation, and web graphics, showing cross-functional communication with Marketing, Creative, Social, and eCommerce teams.> Turned an initial short-term, three-week role into eight months, then a full-time position.

Overview: Spearheaded the design and management of multiple web and eCommerce sites and designprojects, focusing on optimal user experience (UI/UX). Excelled in editorial design, social media, photography, and the orchestration of retail and digital campaigns while consulting and meeting client objectives.> Secured a multi-year magazine contract, prevailing against competing agencies in the bidding process, primarily attributed to unmatched editorial proficiency.

Winston-Salem, Nc

Overview: Progressed from Jr. Graphic Designer to Creative Director in a high-performing agency with annual revenues exceeding $1 million. Led marketing and design campaigns for over 100 nonprofit organizations in education, foundations, and healthcare, managing traditional and digital advertising for high-profile client deliverables.Managed and mentored a team of designers and creative professionals, fostering a culture of collaboration, creativity, and excellence. Provided art direction, guiding the development of visual concepts for marketing campaigns, digital platforms, photo/video shoots, and print materials.> Crafted websites with a dedicated emphasis on UX practices, meticulous information architecture, intuitive user-flows, and well-defined user personas.> Achieved notable success within The Childress Institute for Pediatric Trauma by contributing to the attainment of the $1 million campaign goal, implementing growth marketing strategies that effectively engaged donors.> Maintained committed long-term strategic partnerships with clients, some spanning 12-15 years, while achieving client satisfaction through various rebranding efforts.> Designed and executed an innovative social media video campaign for UNCSA’s Day of Giving, demonstrating a passion for technology and innovation. Successfully garnered over $45,000 from 563 donors in a single day, showcasing expertise not only in creative direction but also in proficient video editing.> Celebrated a 30% increase in school inquiries three months after the conceptual launch of Los Encinos school recruiting materials. > Formulated, implemented, and delivered visionary design concepts and creative direction for photography and video shoots across diverse locations, working seamlessly with stylists, models, photographers, and producers.