Amanda O'Neal Email & Phone Number

Atlanta, Ga, Us

Collaborating with my copywriter partner to generate new campaign concepts/executions for our internal Cox clients. We focus on strategy and design, producing custom creative for our clients with the goal of increasing not only their satisfaction, but the effectiveness and success of the campaign.Provide guidance and direction to designers, managing the work, flow of the project and keeping the timeline on track. Consistently work with our Project Manager and Account Director to align on strategy, project timing and deliverables. Our team services many internal clients through brand identity support and new campaign concepts and assets, including but not limited to email marketing, social media, print and digital advertising, and event collateral.Developed new brand campaign and brand refresh for Manheim in 2021. Overhaul included website, auction location support, auction location redesigns and all advertising and marketing assets. This campaign not only earned a Silver Addy award but also helped increase Manheim's share by 10%.Developed new brand campaign for NextGear Capital in 2022 with the goal of refreshing their brand look and feel and also to realign on their promise to their customers. The mission of NGC is to support and back their dealers, empowering them in their own business goals, so we gave them a campaign that did just that. "Powering You" is a bold and modern approach that lets dealers know that NGC is here to help them get to wherever they want next.Building off the momentum of this campaign, our creative team was tapped to help the marketing clients launch the refreshed and improved NGC App. The timing was great as we could launch at an industry event. Despite the quick timeframe, we had a successful launch and went beyond the marketing goal of 50% adoption, to hit 55% - 17,453 users and 9,629 downloads.

Digging deeper in collaboration with our clients to formulate effective and clear strategies. Offering high-level creative plans and executions for many of our Cox Automotive brands as well as the many reaches of Cox Enterprises, Inc.

Creating strategy and designs for large-scale B2C and B2B campaigns and successful social media campaigns, HTML email campaigns, print design, microsite/landing page design, infographics, client management; project management; environmental design for our larger automotive industry events. Driving revenue while building on our core audience through innovative and bespoke creative for Autotrader and Kelley Blue Book. Continuing to build brand awareness with creative strategies and solutions for consumer and B2B marketing, PR and Communications. Designed successful social campaign for New York Fashion Week for Autotrader - one of our most effective paid social campaigns to date. We targeted female millennials in an unprecedented way for the Autotrader brand and extensively raised awareness and engagement across our social channels. The PR stunt was featured in popular online and print publications. Designed booth and collateral for our Cox Automotive's biggest event of the year, NADA. Winner of multiple GDUSA awards for infographics, print and social media campaigns.Helping to shape the Cox Automotive brand through creation of brand guidelines and phases of creative exploration and discovery. Design for internal communications and marketing/advertising efforts for this brand. Part of a growing global automotive conglomerate that is changing the way the world buys and sells cars.

Art directed + designed collateral for our 2013 Make-a-Wish visitor, Sophia - visually transformed the TWC HQ building to welcome her for the day with original and vibrant designs - earned National and Local TV recognitionResponsible for the 2013 design + VIZrt execution of our specialized cable ad products - these lifestyle on-air ad products generated $2M+ in the first yearManaged majority of print jobs across 5+ depts. - internal, national/regional print, event design; managed quotes, delivery and communication with vendors/agenciesPublished in HOW Design magazine for winning the In-House Design Award for the Welcome Sophia projectArt direction + styling for Upfront photoshoot of our on camera meteorologists Designed branding for the TWC Upfront event in NYC, including logo, sales assets, print/premiumsDesigned logo + print assets for 1st Annual Fall Social event in NYC - a jumpstart for Q4/Q1 - worked closely with NYC agency on production; I was also recruited to design the 2nd Annual Fall SocialRecruited to create TWC infographics; most notably, the Devastating Power of Tornadoes - gained major visibility on Facebook, 1200+ Likes and 1200+ SharesDesigned branding for The Weather Company's Climate Conversation event in NYC with guest speaker Mayor BloombergConcepts + designs for building signage for the TWC Network Relaunch 2013 - "It's Amazing Out There"​ was our slogan and we executed internal branding for employeesDesigned keyart, print, digital promo banners, etc. for new original long form series; Designed keyart + retouched character photography for series launch of Prospectors - became the best original programming primetime premiere, debut episodes were TWC's top 2 performing long-form shows in 2013; Designed the sweepstakes efforts for weather.com + social - overshot goal and received 1200+ entriesTrained and mentored interns and production artists on processes, organization, daily work

Implemented VIZrt as a new and crucial tool in the HD conversion of the station - contributed to the complete redesign package and other requirements that launched as the first HD graphics in the station's historyMaintained broadcast ticker for live coverage and snipe system for on-air promotionsDesigned outdoor promotions for special programming and sports events, including the Washington Redskins promos and numerous community festivals throughout the Hampton Roads area Designed vehicle wraps for station vehiclesDesigned and implemented the on-air package for our annual St. Jude Dream Home Giveaway Live telethon in 2009 in VIZrt - first telethon to air in HD on the stationSweeps 2009 - Spring and Fall Giveaway Contests - created the names and designs of each giveaway, including all promotional assets for tv and digitalMy ability to work with other departments made me a great liason between graphics and sales - designed various client creative, both still and animated web assetsProduced daily OTS, full screen and explainer graphics for the Noon, 4PM, 5PM, 5:30PM, 6PM, and 11PM newscasts

Norfolk, Virginia

Responsible for daily cold calls in the area to seek out and generate new businessDesigned presentations tailored to the specific needs of each potential client Worked with the Research Director to find the best "story" of ratings each sweeps period and create a custom package for each client

Knoxville, Tennessee Area

Design Editor for the University of Tennessee newspaper, printed and released for the 30,000+ people on all campuses in Knoxville. Managed 3 production artistsEditorially independent publication, and this autonomy taught responsibility, design exploration and reinforced teamwork. Responsible for the creation of the editorial layout for every page of each daily edition.I approved all designs/layouts and sent the final pages to print each night.Designed special editions, including (but not limited to) Basketball Previews and Orientation Guides for the university.