DIGITAL MARKETING MANAGERDrive strategic, multichannel digital marketing campaigns to over 5,064 dealers (B2B) and 12,885 end-users (B2C), contributing to a sales growth of over 30% and an organic web traffic increase of 35%. o Plan and execute comprehensive digital campaigns for inbound lead generation, while nurturing customer relationships through automation and account-based marketing tools.o Lead and manage 360-degree B2B go-to-market product launch campaigns, maximizing marketing budget, and resources.o Complete technical implementation, administration, database management, and customer segmentation for Pardot (Salesforce CRM). o Support and empower sales teams through content marketing, digital collateral, and lead generation while providing ongoing training for new marketing technologies.o Budget, research, and optimize all paid advertising channels to successfully drive MQL’s.o Expert level brand management to establish the company as an industry leader.o End-to-end CMS and WordPress website management for B2B e-commerce, utilizing on/off-page SEO, and keyword strategies for targeted demand generation.o Spearhead and drive B2B video production and content strategy.o Positive team collaborator with product managers, outside vendors, engineering, warehouse teams, and C-suite.o Effectively build and maintain an effective social media presence for demand generation and brand awareness.o Data and KPI analysis, tracking and reporting to drive improvements to campaign performance and conversions.

o Cultivate and maintain professional client relationships, gaining a quick understanding of business goals and budgets, while forecasting market trends.o Through research on industry and channel trends, present creative digital strategies and solutions for paid advertising, social media, lead generation, and web design/SEO.o Facilitate strategy meetings, market messaging, and segmentation exercises with key stakeholders and team influencers.o Maintain, build, and enhance UX of WordPress template and CMS websites including keyword strategy, SEO/SEM, and Google Webmaster tools.o Optimize and scale email marketing campaigns, automation programs, and product launch communications utilizing Salesforce CRM and Pardot. o Support sales team with collateral, videos, technology training, and CRM implementation support.o Design, edit and produce strategic marketing materials, banner ads, and graphical elements to support digital campaigns.o Assess, direct, and integrate new revenue streams through partner programs and digital marketing channels.o Write and distribute all written content for company blogs, white papers, press releases, case studies, infographics, product solution briefs, and press releases.o Design, publish, and monitor Google Ad campaigns for quality inbound lead generation.

Created revenue-building marketing effort through community networking, partner marketing, Google Ads, social media, and digital collateral, while managing a database of over 50,000 student contacts.o Design and distribute all strategic marketing materials and content to drive new and returning student attendance.o Development and strategic placement of all content marketing including blogs, press releases, social media, SEO, paid advertising, newsletters, and email communications.o Research and launch new and innovative partner services to better meet client needs.o Management of trade show communications, events, and partner strategy meetings.

o Develop, maintain, and implement the franchise marketing plan and budget while scaling companywide B2B sales strategy.o Leverage prospective and existing relationships driving B2B sales 129% and B2C sales 112% in the first year through creative marketing campaigns and user engagement.o Manage and staff local events including trade shows and speaking engagements with key stakeholders.o Maintain digital and print media plan with strategic channels of coverage.

As the on-field personality for the 2011 season (72 games), I was able to think on my feet, follow through with sponsored scripts and entertain the crowd with unbridled energy. Duties include interacting with the patrons, facilitating on-field games with fans + staff, and representing the Lugnuts as a professional and entertaining organization.