Amanda Bailey Email & Phone Number

• Develop robust, actionable strategies and integrated marketing communication plans that clearly articulate actions and enable realization of strategic business priorities through benefits-driven messaging to business-to-business (B2B) partners. • Lead the development and execution of omni-channel marketing plan and communication strategy to promote Liberty Mutual’s small commercial farm product countrywide, resulting in 200% of planned premium for the three months of the campaign, while producing 30% email engagement• Play an integral role as the marketing lead on the cross-functional deployment team introducing new products and technology to our independent agent partners, by driving awareness, engagement, and adoption of new offerings and resulting in a 72% increase in new business premium over prior year for the line of business • Establish and maintain strong relationships with business partners to understand strategic objectives and develop marketing plans and communications tactics to help support • Serve as a member of the department’s Culture Committee working to evaluate employee feedback and help develop solutions to improve company culture, including building and publishing a library of career development resources, and conducting a series of communications and engagements about building a growth mindset.

Charlotte, North Carolina Area

● Led cross-functional project team to create a new website with curated content to support the success of our 7,000 independent agency partners and provide a customer-centric platform with easy access to resources and information leading to an average of 17,000 page views monthly● Led B2B multi-media marketing campaign to more than 90,000 independent agents, supporting new business growth and promoting technology and services● Managed content curation and editorial process for bi-weekly newsletter reaching 45,000 independent agent contacts countrywide, supporting key business and marketing priorities● Led B2B and internal communication strategy to deploy a new underwriting system nationwide● Implemented customized communication and change management activities across 27 states and for more than 7,000 independent agencies● Developed industry-focused collateral promoting products, services, and brand with our customers, increasing brochure usage by more than 40%● Supported consistent customer experience by implementing brand standards across online and email channels● Drove delivery of improved business appetite tools to help target new business opportunities across territories● Ensured successful deployment of major system and product rollouts through highly coordinated communication strategy engaging cross functional departments● Executed multi-channel communication plans delivering consistent and effective messages to stakeholders● Established brand standards for marketing regions and produced collateral to support product promotion● Developed and implemented integrated communication plans for cross functional departments in support of new products and technology

Charlotte, North Carolina Area

● Led B2B customer experience team to deploy a new underwriting system regionally; responsible for: - Building communication strategy and change management activities across six states and for more than 1,500 independent agencies - Developing training strategy and materials for multi-channel delivery● Developed and implemented programs aligned with business objectives in collaboration with cross functional departments● Produced annual reference guide – 220 pages, 3 versions – coordinated with cross functional departments to update copy, edit content, print and distribute; achieved production efficiencies ultimately resulting in $120K cost savings● Managed SharePoint, intranet, and customer portal, maintaining the integrity of brand standards

Wilmington, North Carolina Area

Timonium, Md