Amanda Powell Email & Phone Number

New York City Metropolitan Area

• Collaborated with state digital directors, regional digital desks, and national constituencies to support ongoing platforms and build digital programs covering all states• Supported regional event activities and events by drafting and sending emails and managing posting and paid promotion

New York City Metropolitan Area

• Drafted and produced 800+ emails and 2000 individual deployments responsible for a majority of campaign fundraising• Managed and produced finance team and state field email requests• Worked closely with design and video team brainstorming creative projects

New York City Metropolitan Area

• Drafted and posted content for social media campaigns; evaluated analytics for client metrics reports • Designed social media and web banner graphics bringing awareness to activists and electeds on a range of social issues • Analyzed, constructed and implemented digital media strategies; Managed MPS website and social accounts

New York City Metropolitan Area

• Developed online marketing campaign strategy with a 1.77% lift in conversion rates and revenue by 48% year over year• Planned and directed social media program with increased engagement and revenue• Built & managed web campaign calendar + executed email and social campaigns• Established guidelines & trained staff on processes for web content strategy and order management• Supported display, Facebook and website banner design• Collaborated closely with web developers and website host on a range of initiatives including search engine optimization, search engine marketing, user experience and data security• Evaluated data from web, social media and email, providing insights into future digital projects• Managed site migration from Magento to Shopify

Brooklyn, New York

• developed national trade program that resulted in 55 new trade program members, $200K trade program sales and 400+ leads• led company social media outreach & online reviews response• wrote blog posts, social media posts, revised press releases and proofed copy for website, emails and print aligning with brand, voice and messaging

Brooklyn, New York

• proposed and implemented new branding, logo, print, new website and social media presence• created visibility with local customer base & wider food & beverage audience e.g. Instagram engagement from zero to 121 average post engagement with target customers & top industry influencers• managed front-of-house staff workflow, inventory and client experience

Birmingham, Alabama

managed 650 traditional advertising projects; led agency's largest client to web projects that paved the way for future digital work• concepted and managed digital asset library to organize and provide efficient use of client's collateral and more than 500 images, logos and graphics• coordinated with Discovery Channel and Animal Planet to develop and execute social media campaign for audience of more than four million• developed & presented strategy for ad campaigns, branding and print; researched 1500 competitor ads and industry trends

Birmingham, Alabama

single-handedly managed all key functions of marketing and public relations• developed and executed communications for PPHI partnership with Alabama Power and 27 hospitals that led to decrease in healthcare-associated infections and improved patient and healthcare worker outcomes• wrote and disseminated 10 national press releases, website content, social media, emails, sales proposals, media advisories, white papers, presentations and product manuals that improved client and public understanding of hand hygiene in healthcare• planned special press event with hospital client garnering local and national media attention for company and hospital

Tuscaloosa, Alabama

• Collected and edited all copy, artwork and event calendars for the bi-weekly print publication• Researched, drafted and prepared event calendar listings for local and southeastern U.S. music, theater and art events• Maintained contact with contributing writers through communication of deadlines and timely delivery of articles and copy• Worked closely with creative director throughout publication process and performed final proof before print

Tuscaloosa, Alabama

branding, website and mixed-media marketing for 15 clients• developed, pitched and executed integrated web, social and print plans• crafted copy for clients' websites, social media, videos and print materials• continued client relationship through freelance email campaign resulting in client-reported 2,680 percent ROI

United States

• Planned and coordinated dance camps of up to 300 attendees with team supervisors and fellow counselors• Managed and oversaw 50 client relationships and all camp activities• Followed up with participants to maintain relationships and accounts• Judged and assisted national and regional dance championships

The University Of Alabama, Tuscaloosa, Ala.

• Created and incorporated communication plan that resulted in an increase in awareness, created more positive attitudes and increased traffic for the West Alabama Mental Health Center

Birmingham, Alabama

top sales leader that became an example for success at the local branch• Created, developed and managed 30 client contacts and accounts• Explained and demonstrated Cutco products to potential customers• Followed up with customers to maintain and further develop client relationships