Amanda Mcdougall Email & Phone Number

Seattle, WA

Seattle

Seattle, WA

Seattle, WA

Edit content for grammar, accuracy, style and flow; select images; assign related links.

Seattle, WA

Provide writing, editing and proofreading services.

Seattle, WA

• Conceived of and created smart and compelling content directed at clients'​ target audiences to promote their brands and sell their products
• Collaborated with client leads to develop on-message, on-brand content for various campaigns and platforms
• Managed multiple marketing content projects; met deadlines; adhered to budget restrictions
• Developed and maintained individual clients'​ brand and voice across multiple channels
• Used performance metrics and analytics to inform content and marketing strategies
• Worked closely with cross-functional creative team

Washington D.C. Metro Area

• Developed and managed content strategies for portfolio of 17 lead-generation websites (developed on the WordPress platform)
• Created on-trend content specific to each site's/channel's audience to maximize engagement
• Established company's editorial workflow processes and identified opportunities to improve content development processes and tools
• Managed end-to-end content development process for multiple simultaneous web content projects
• Guided CMS selection, set up, training and use
• Wrote, edited, proofread, reviewed web content and basic HTML; maintained style guidelines

• Developed, managed and executed overall editorial strategy with goal of increasing reach, readership and participation for Fortune 100 client website
• Drove generation of relevant and compelling story ideas
• Wrote blog posts, participant interviews and event descriptions
• Established, managed and optimized internal editorial production schedule
• Actively researched, analyzed and implemented new editorial/content methodologies
• Devised and implemented social media strategy for program

Washington D.C. Metro Area

• Independently researched and wrote articles for website and Green American magazine
• Proofread copy for annual Green Pages directory; edited initiatives for Green Business Network

• Managed editorial department: direct supervisor to editorial assistants, freelance writers and interns; assigned features; hired and trained editorial staff
• Wrote features, letters from the editor, press releases, marketing/event materials, speeches, and other website content
• Edited and proofed all feature articles for online and print publishing; reviewed all printed and marketing/PR/events materials; set standards for writing style
• Developed and managed annual editorial calendar; directed department staff on shifting daily priorities, projects and tasks; evaluated editorial progress on long-term projects, department goals and processes
• Oversaw workflow between editorial and development/design departments
• Strategized with executive officers on communications, SEO/web traffic, content direction, event/gala organization, and hiring

• Contracted by Paris-based publisher to author New York edition of their Gourmet travel guide series
• Researched and wrote 10 chapters (2,000 to 3,500 words each) covering 500 listings; completed project in 10 weeks to meet deadline

• Primary features writer; independently researched and developed articles
• Reviewed and edited various copy for print publications, marketing and job board

• Handled all press and media relations; wrote and developed marketing materials for bread classes; pitched ideas for magazine features and TV show appearances for master baker/owner
• Researched equipment and supplies

• Wrote recipe headnotes and chapter sections; researched topics and presented content in an organized framework to managing editor
• Developed, wrote and tested recipes for two of Mr. Bittman’s cookbooks, How to Cook Everything Vegetarian and How to Cook Everything, Completely Revised Tenth Anniversary Edition

• Collaborated with executive editor and publisher in choosing features for each issue
• Oversaw on/offsite photo shoots; assisted photographers
• Managed recipe testing and revised chefs’ recipes

• Managed and oversaw development and delivery of several projects with major corporate clients
• Ensured teams met internal and client deadlines and stayed on budget

Ba, Political Science

Aos, Culinary Arts

Management Award; Highest GPA