Amanda Sousa Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

Responsible for all digital media and influencers negotiations for Unilever brands, focusing on campaign profitability providing a support point for strategy decision-making. Work together with media and marketing teams of each Business Unit, besides direct contact with media agencies and influencers partners. Experience also in planning and executing events aimed at the media market.

Brasil

Responsible for developing full funnel media strategy, focusing on awareness and consideration plans. Supervising the team to identify the best approach across multiple digital and offline channels. Flightings recommendations, publishers negotiations, client budget management, monitoring the campaign implementation and team development to achieve the client's KPIs or provide recommendations to improve the results. Work with all differents agency areas to campaigns follow up from the Strategy proposal to Post-buy report. Strongly relationship with the Business Intelligence team to ensure the necessary structure to track the campaigns for optimization and guarantee effectiveness of results. Brands: Livelo and Bradesco Insurance.

São Paulo E Região, Brasil

Responsible for helping on the media strategy proposal, developing full funnel campaings plans, target reasearches, publishers negotiations, work along the team to campaigns implementation and follow up to achieve the KPI’s client (offline and digital channels) and post-buy development with Business Intelligence team. Deliveries and results alignment with the client and other agency's areas. Team monitoring for operational daily jobs as campaign implementation and optimization, purchase authorization and performance measurement for reach all the proposed goals, focused on lead generation. Brand: Volkswagen.

São Paulo E Região, Brasil

Contribution to the development of campaign's tactical plan, aligning after approval the deliveries with all agency's areas for implementation. Purchase and execution of TV and pay TV plan, sending all materials needed. Also responsible for campaign's checking, contact with publishers/media partners, development of weekly/monthly results reports with the Business Intelligence team and assistence in monthly media billings.Brand: Cielo.

São Paulo E Região, Brasil

Relationship with customers on social networks (Facebook and Twitter), responding to negative, positive and neutral interactions. Integration with the customer back office and classification/tagging/feelings analysis of brand-consumer engagements. Brand: Samsung.

São Paulo

Responsible for target research on media softwares: TGI (Choices), Media Workstation, Easy Media and Comscore, as well as development of competition reports (Monitor Evolution). Contacts with media partners, simulations and offline campaign tactical planning. Media purchase process, materials requisition and implementation of TV and Pay TV insertions. Development of weekly/monthly results reports and assistance in media billing. Brands: Nescau, Tiffany, Orient, Jac Motors, Allianz Seguros and Hasbro.

Av. Nações Unidas, 5777 Alto De Pinheiros

Development of weekly audience studies for TV and Pay TV (Media Workstation), monthly reports of radio audience (Easy Media), and advertising investment (Monitor Evolution). Behavioral studies of specific targets (TGI - Choices) according to the demand of each agency's brand, internet audience reports and assistance in campaigns simulations. Request for payments of research tools.

São Paulo E Região, Brasil

Resposible for answering all negative, positive and neutral engagements on social networks (Facebook, Youtube and Twitter). Classification/tagging/feelings analysis of brand-consumers relationship, and also integration with the customer back office.Brand: GVT.

Bachelor'S Degree, Publicidade E Propaganda

Media Class - Conceitos De Tv

Treinamento Da Ferramenta Media Workstation

Treinamento Da Ferramenta Tom Micro

Treinamento Da Ferramenta Sisem