Amanda Lutz (Riggio) Email & Phone Number

Colorado, United States

Denver, Colorado, United States

Building and growing Tonic’s strategy practice to provide clients digital consulting that makes an impact. Tonic’s strategy practice sits at the intersection of experience and business strategy, aiming to understand and triangulate user needs, business needs and industry-set expectations and opportunities. Work includes but is not limited to software/website/product/app strategy, user experience and behavioral science research and design thinking application to build actionable insights that guide product development and move needles for businesses across multiple time horizons. Experience spans MVP development, digital transformation, product and experience optimization and innovation/greenfield exploration for business growth.

User experience advocate and researcher, partnering closely with UX designers and multi-disciplinary strategists to build experiences for a large financial brand. Tool kit included design thinking principles, frameworks and artifacts created from generative and evaluative research (journeys, personas, user stories, experience principles, etc). Client challenges included digital experience definition and creation for large scale campaigns, digital product optimization, enterprise level way-finding, website navigation restructuring and more.

Greater Denver Area

Multidisciplinary strategist working on experience, brand and campaign challenges for clients across the technology, pharmaceutical and consumer package goods verticals. Closely partnered with UX designers, creative technologists and brand teams to innovate on hard to solve client problems as related to digital transformation and Covid, while helping large brands achieve/maintain user trust and positive sentiment in the modern brand landscape.

Denver, Colorado

Digital strategist and business partner for internal and client teams supporting digital transformation efforts and large scale experience builds as it relates to large websites, digital products and apps.

Boston, Ma

Developed and executed on strategic and digital experience initiatives for financial services clients.Oversaw execution of creative across owned and third party channels while managing media campaigns and channel strategy to optimize clients impact in market YoY. Responsible for identifying and spearheading unique opportunities for clients' business to better serve their clientele in the digital age. Trained, managed and nurtured growth of junior team members.

Boston, Ma

Led projects and cross capability UX, creative, media and analytics teams to support a major financial client’s digital presence. Focus on landing page and digital ad development (OLA, video, RM), iterative testing, message strategy and 3rd party media executions -- among other efforts -- to evolve the client’s business.

Boston, Ma

Ran day-to-day creative, UX and technical project executions for B2C and B2B clients; led cross-capability teams through pitches, influencer management, site development and implementation of content sites and social programs.Focused on building clients’ presence through brand websites, print collateral, influencer programs and social media. Clients: IBM, Reebok, Tyco FPP, Page Family Foundation, iZotope

Boston, Ma

Executed regional marketing and publicity campaigns for major motion picture clients by placing print advertisements and feature articles; ran targeted events and stunts to generate word of mouth buzz. Worked press tours, film premieres, international junkets and stunts in multiple US markets.Clients: Walt Disney Studios, Fox Searchlight Pictures, Roadside Attractions, Sony Pictures Classics, A24 Films and LD Entertainment

Newton, Ma

Serviced teams with pitching, briefing needs, research, and social media monitoring/posting. Built innovative, targeted media lists and positioned clients as experts and thought-leaders by finding tactical blogging, OpEd and awards opportunities; pitched media and created fact and call sheets and helped prepare clients for media interviews. Clients: Ad:Tech, Apperian, Rethink Robotics

Remote Via Concern Nyc

Worked remotely with NYC teams to execute marketing components of educational programming for the Global Concerns Classroom project. Designed marketing and branding materials for the Spring Run and the NYC Global Education Coalition. Created and executed a now annual fundraising/awareness hunger event on the Ithaca College campus (entitled Rise Up For Rice) in partnership with GrubHub, Concern Worldwide, and the World Food Programme.

Boston, Ma

Brainstormed and created in-store and seasonal window displays for the Boston Anthropologie store; aided in the creation of the prototype for the "Holiday Windows" for stores nation-wide.