Amanda Lyons Email & Phone Number

London, Gb

London, England, United Kingdom

London, United Kingdom

Board responsibilities including business and talent development. Leads multi-faceted teams to help clients communicate their positive impact in the areas of climate change, food security, sustainable energy and global supply chains.

London, United Kingdom

Client work included building global brands in the marine, logistics and energy products industries including global remits for Castrol and GAC Group. Integral role on the company’s management board with responsibilities including business development, HR and driving BLUE's marketing strategy.

London, United Kingdom

Led a range of international B2B and corporate communications programmes for clients in London, Singapore and New York, with a focus on heading up Gong's flagship agri-business account, Olam International. Scope included messaging and thought leadership, crisis and issues management, emerging markets communications, events strategies, social and traditional media strategy, media training, new business, team management.

London, United Kingdom

Managed international agency networks to deliver multiple PR programmes and toolkits across the EMEA region (incl Russia, Ukraine, Italy, France, Finland) for a downstream division of the world's largest energy company, Exxon Mobil. Sector-specific regional campaigns for ExxonMobil focused on industrial (incl renewable energy), vehicles and distributor marketing communications. Led the global programme for Exxon's marine communications in conjunction with the New York office… Show more Managed international agency networks to deliver multiple PR programmes and toolkits across the EMEA region (incl Russia, Ukraine, Italy, France, Finland) for a downstream division of the world's largest energy company, Exxon Mobil. Sector-specific regional campaigns for ExxonMobil focused on industrial (incl renewable energy), vehicles and distributor marketing communications. Led the global programme for Exxon's marine communications in conjunction with the New York office, subsequently bringing the leadership of the account over to London from the US. Show less

Singapore

Led regional corporate and consumer brand communication strategies to build and protect reputation for New Zealand-headquarterd dairy company, Fonterra, across 11 AME markets. Managed the agency account team, internal client teams, and directed a PR agency network to drive implementation of corporate and consumer nutrition-focused PR plans across markets including Indonesia, Philippines, Malaysia, Sri Lanka, UAE and Saudi Arabia.Provided counsel and communications to issues and… Show more Led regional corporate and consumer brand communication strategies to build and protect reputation for New Zealand-headquarterd dairy company, Fonterra, across 11 AME markets. Managed the agency account team, internal client teams, and directed a PR agency network to drive implementation of corporate and consumer nutrition-focused PR plans across markets including Indonesia, Philippines, Malaysia, Sri Lanka, UAE and Saudi Arabia.Provided counsel and communications to issues and crisis management teams. Also supports govt and trade relations teams. Managed internal communications programmes to build employee engagement and business understanding, achieving measurable results. Show less

Singapore

Within the Group Communications Department of the largest transportation company on the Singapore Stock Exchange, implemented change management programmes and international external communications for subsidiary company - APL Logistics. Led successful Group-level change communications programmes to support the migration of work to China from 19 countries across Asia, and relocation of operations in the USA.Communicated the rationale and individual impact of NOL Group’s $1.2bn… Show more Within the Group Communications Department of the largest transportation company on the Singapore Stock Exchange, implemented change management programmes and international external communications for subsidiary company - APL Logistics. Led successful Group-level change communications programmes to support the migration of work to China from 19 countries across Asia, and relocation of operations in the USA.Communicated the rationale and individual impact of NOL Group’s $1.2bn share rights issue to 11,000 employees across 260 countries Developed and secured senior management buy-in to a global communications strategy to differentiate APL Logistics in a crowded, commoditised marketStreamlined communications infrastructure and processes for Logistics division - improving information flow between global and regional sales and marketing teamsLed targeted campaigns in key emerging markets i.e. China, India, Indonesia and Middle East.Recruited and managed PR agencies in key Asia markets, incl costs and deliverables. Show less

Singapore

Established and drove this corporate agency’s operations and market presence in Singapore, won international clients in the transportation, energy and environment sectors, expanded offices, and grew team from 1 to 4 within 12 months.Led communications strategy for SGX-listed marine fuel provider, Chemoil Energy across Asia, UAE, EU, US, and Latin America. Developed communications strategy and messaging framework to reposition the business: created suite of media and marcomms… Show more Established and drove this corporate agency’s operations and market presence in Singapore, won international clients in the transportation, energy and environment sectors, expanded offices, and grew team from 1 to 4 within 12 months.Led communications strategy for SGX-listed marine fuel provider, Chemoil Energy across Asia, UAE, EU, US, and Latin America. Developed communications strategy and messaging framework to reposition the business: created suite of media and marcomms collaterals including positioning papers, annual report, corporate brochure, website content, and increased on-message presence in international business and trade media.Managed all issues for client, including the effective management of a significant international crisis. Managed media relations and quickly achieved steady coverage to raise the profile of the New York Mercantile Exchange (NYMEX, now CME) throughout Asia Led regional stakeholder communications programme for Maersk Line and Maersk Logistics spanning Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines, Cambodia, Australia and New Zealand. Show less

United Kingdom

Enjoyed rapid promotion within this award-winning integrated marcomms agency and managed corporate and B2B accounts in telecoms, transport, property, manufacturing and professional services sectors. Subsequently appointed to set up subsidiary company, Blue Communications in Singapore.Created and led robust stakeholder communications strategies based on industry insight, and achieved a differentiated corporate positioning within budgetWon the respect of senior-level clients and… Show more Enjoyed rapid promotion within this award-winning integrated marcomms agency and managed corporate and B2B accounts in telecoms, transport, property, manufacturing and professional services sectors. Subsequently appointed to set up subsidiary company, Blue Communications in Singapore.Created and led robust stakeholder communications strategies based on industry insight, and achieved a differentiated corporate positioning within budgetWon the respect of senior-level clients and spokespeople, many of whom were older and established in their field, through straight-talking counsel and insightful briefingsSecured senior industry figures and former government minister support to public affairs activity; created working parties to set agendas for cross-party industry debate and government lobbying Maintained strong relationships with UK business and trade media, securing national coverage for little-known SMEs Show less