Amanda Mcnally Email & Phone Number

Greater Denver Area

Boulder, Colorado

Maintained Director of Public Relations responsibilities and title for Field & Stream, Outdoor Life and SHOT Business through November 2014.Played a key role in the success of Field & Stream’s Heroes of Conservation, a multiplatform program honoring conservationists with monthly print and online coverage, television and web based programing and a yearly gala event. Responsibilities included garnering more than 60 million earned media impressions annually; writing script and coordinating speakers for gala; coordinating annual roundtable with national conservation groups to drive applications. Coverage was earned in National Geographic, The New York Times and numerous local outlets. Directed media outreach for the brand’s political coverage including interviews with Vice President Joe Biden and Wayne La Pierre resulting in more than 75 million media impression with coverage from ABC News, Fox News, BuzzFeed, Slate and Huffington Post.Helped launch and ensure continual success of Field & Stream’s food blog, The Wild Chef, with coverage from Huffington Post, Serious Eats, New York Post and National Public Radio.Coordinated celebrity news coverage by the brands to convey positive hunting and fishing messages with coverage from People Magazine, Fox News, USA Today, Washington Post and Adweek. Wrote and executed media plans for brand franchises including Field & Stream’s Total Outdoorsman Challenge, Outdoor Life’s Top Towns for Sportsmen and Field & Stream’s Best of the Best. Successfully pitched and coordinated on-air segments at Fox News, CBS News and ABC News.Developed and maintained relationships with reporters nationwide interested in the outdoors while also successfully diversifying media coverage for the brands beyond typical hook and bullet reporters. Leveraged breaking news and trends to position editors as experts though interviews and commentary.Ensured cohesive brand messaging across multiple marketing channels.

New York, Ny

Developed and implemented strategic public relations plan for Bonnier owned brands including Field & Stream, Outdoor Life, Popular Science, SKI Magazine, Warren Miller Entertainment and TransWorld Media Properties.Led crisis management response for Outdoor Life when an editor questioned the use of modern sporting rifles in hunting. Tactics included managing social media response, creating messaging to calm endemic audiences and interviews with major media outlets that highlighted editorial credibility.Key member of launch team for the Popular Science app on the first iPad. Created messaging to highlight the brand’s embrace of technology and willingness to present content and advertising in numerous formats. Coverage in excess of 80 million impressions with hits from The Wall Street Journal, New York Times, Advertising Age and numerous digital outlets.Directed public relations for Field & Stream during 2004 and 2008 Presidential elections. Coverage resulted in more than 150 million media impressions including outlets such as the CBS Evening News, New York Times and Good Morning America. Conducted media training for editors and company executives for print, television and radio interviews with outlets such as CNN, ABC World News Tonight, USA Today and Time Magazine.Diversified media coverage for magazines resulting in a 98 percent increase of lifestyle and travel coverage for Field & Stream and a 47 percent increase in current events and mainstream sports coverage for TransWorld SNOWboarding. Developed and executed comprehensive media plans for special events and brand franchises including Popular Science’s Best of What’s New; Warren Miller Entertainment film tour; Popular Science’s Brilliant 10; Ski Magazine’s Top Resorts; and Skiing Magazine’s U.S. Freeskiing Open. Promoted from public relations manager.

Breckenridge, Colorado & Keystone, Colorado

Developed and implemented strategic public relations plan for Breckenridge and Keystone Resorts resulting in successful national and local coverage with outlets such as USA Today, Newsday, Fox Sports and MTV.Served as interim Communications Manager; Spokesperson for Keystone and Breckenridge Resorts in print and broadcast interviews.Led creative team in development and production of collateral pieces for events, ski school and opening day.Cultivated and maintained relationships with key media influencers; Managed the department budget resulting in an average yearly 20 percent surplus; Coordinated logistics of media trips to Breckenridge and Keystone resorts.Drafted and pitched press releases and corporate announcements; key messages and internal communications; provided media training and interview preparation; maintained comprehensive media lists and coverage log.