Accomplishments:- Led the development and implementation of a Smartsheets based data reporting system, saving over 400 hours annually by streamlining manual data analysis and market recap processes.- Successfully improved and streamlined the email channel workflow, assisting in a 25% increase in email sends in 2024.- Implemented automated Jira Workflows, resulting in a 15+ hour monthly reduction in manual tasks and allowing the team to focus on high-impact work.- Collaborated with merchandising teams to create and implement a process for generating new arrivals reports, ensuring the timely and prominent display of the latest products on-site and in email. Saving marketing teams up to 10 hours monthly by streamlining this manual process.- Agency onboarding and management, including RFPs, budget, security requirement alignment, asset routing and general direction. - Ownership of the full-funnel Marketing timeline and workflows for all cross-functional teams, ensuring content and processes run efficiently and on-time.- Provide mentorship to the Project Management team in facilitating the daily operations of the Marketing Department, ensuring optimal workflows between teams.- Marketing tools and platform experience: Salesforce, Asana, Microsoft Office, Adobe Creative Suite, Tableau, Quip and internal Amazon-based content management systems.

Accomplishments:- Ensured a comprehensive understanding of customer experience and flow across site and email channels, analyzing shopping habits and interactions with content to drive data-driven iterations.- Oversaw the planning and execution of creative assets for Zappos Running, Zappos Outdoor, Zappos Adaptive, VRSNL.com, 6pm.com and the Zappos on Amazon Brand Store.- Oversaw budget management to ensure creative projects were completed on schedule and within budgetary constraints.- Fostered open communication with cross-channel teams to ensure the production and workflows of creative projects for our sites.

Accomplishments:- Led the creative team by training and mentoring team members, enhancing the creative process and boosting overall productivity.- Partnered with cross-channel teams to drive innovation and establish a cohesive brand understanding and voice, assisting with a complete visual redesign of the Zappos sister site - 6pm.com

Accomplishments:- Provided strategic leadership in art direction and photography, overseeing all creative processes to ensure cohesive and high-quality visual execution for Zappos and Zappos sub-sites.

Accomplishments:- Oversaw editorial imagery and provided guidance aligned with the business’s style trends and art direction.