• Implemented a communication strategy that resulted in an increase in stakeholder awareness of the firm's initiatives. Delivered detailed monthly metrics, providing valuable insights for decision-making.• Developed new products, promotions, and programs designed to attract and engage prospective clients, generating more leads for the firm’s practices. Despite the challenges posed by the pandemic, the firm was able to surpass its goals, thanks in part to the success of its marketing activities.• Consistently met or exceeded marketing financial targets by effectively managing and monitoring the budget, proposing innovative solutions to recurring expenses, and utilizing strong communication and leadership skills to maintain budgetary efficiency.• Collaborated with the leadership team, generated innovative ideas to enhance employee and customer experiences, and fostered a culture of continuous improvement.• Spearheaded the creation of the Diversity Committee and proposed initiatives designed to cultivate and encourage actions that promote an even more diverse and equitable workplace.

• Identified and implemented new marketing strategies that effectively supported the practice areas in achieving their goals. These initiatives included digital campaigns, in-person events, creating branded content, and actively engaging with the media.• Led key diversity initiatives and established employee resource groups to foster constructive dialogues and drive progress in gender equity, LGBTQIA+ inclusion, and racial issues.

• Collaborated across functions, practice areas and regions to develop highly effective, integrated brand marketing campaigns, including but not limited to promotional materials (books, brochures, reports, presentations), in-person events, social media campaigns, etc.• Planned and delivered institutional projects to increase brand awareness and business development and improve stakeholder relationships (UN, NGOs, universities, students, alums, media, lawyers). This strategic endeavour significantly strengthened the organization's presence and influence in various sectors.• An active member of the diversity committees, assisting employee resource groups to promote the debate on gender equity and LGBTQIA+ issues.

Managed communication and marketing projects, and branded content production focused on digital media.

Led the launch and managed the newly created brand after the acquisition of the company by the TransUnion, a US-based company. Job rotation at TransUnion's headquarters (Chicago, IL) to learn and implement best practices and marketing processes.