Senior Director, Mission Advancement: January 2020-October 2021Senior Director, Development: January 2018-January 2020ePhilanthropy Director: October 2014-January 2018

Managed nonprofit practice including clients such as the American Red Cross, American Lung Association, Women for Women International and the NASCAR Foundation. Also oversaw b2b and CPG loyalty practice.Services include:Partnership developmentDigital strategySocial media EcommerceFundraising Loyalty marketing

As a client relationship director for a national consumer marketing agency, I manage the day to day accounts for national/international brands such as the American Red Cross and Marvin Windows and Doors. The portfolio included media relations, social media, e-marketing, blogger relations, video development and integrated campaigns (B2B and B2C).

* Planned and developed web projects* Promoted the adoption of Web-based communications tools in support of the work of the International Federation of Red Cross and Red Crescent Societies* Developed online strategy to promote a culture of campaigning. * Researched the digital divide; developed and implemented Red Cross Red Crescent-specific tools to address it.* Developed strategic plans, which enabled integrated communications - web, traditional and mobile. * Developed adaptable online campaigns to be used by a wide range of National Societies.

Working with the Red Cross Red Crescent 'Our world. Your move.' campaign, I managed the web content, social media outreach and technical aspects of ourworld-yourmove.org.

As a client relationship director for a national consumer marketing agency, I managed the day to day accounts for national/international brands such as Carlson Hotels Worldwide and Marvin Windows and Doors. The portfolio included media relations, social media, e-marketing, blogger relations, video development and integrated campaigns (B2B and B2C).

Led media relations, e-marketing and paid advertising efforts for the RedCross.org store (including placement on the Today Show and Daily Candy). Developed creative and content for store and ads. Managed content, design and promotion of organization's Spanish-language Web site CruzRojaAmericana.org - resulting in double the number of visitors in the past six months. Additionally served as member of the Red Cross Advanced Public Affairs Team in response to disasters such as Hurricane Katrina (deployed as national spokespersons and public affairs).

Wrote, edited and designed monthly newspaper with statewide circulation. Developed media relations strategy. Managed marketing efforts for statewide association. Developed and managed website for association.

Contributed to monthly internal newsletterWrote press releasesAttended city eventsProvided support to departmentUpdated media listsMade media calls