Responsible for the development of consumer-informed marketing and sales strategies for Emerging Businesses, connecting consumer insights with business objectives. Oversee go-to-market strategies and plans in partnership with a broad range of cross-departmental partners, including business development, commercial strategy, consumer insights, customer engagement, public relations, creatives, Imagineering, sales, finance and operations among others. Participate in product development to differentiate amongst competitive set and support long-range planning efforts.

Represented marketing on a project task team within Emerging Businesses, developing a robust consumer profile rooted in insights and data to inform marketing and sales strategies. Developed initial marketing plans, budgets and demand ecosystem forecasts to inform project planning. Led brand development, positioning, naming and creative direction.

• Developed annual brand strategy and fully-integrated communication plans derived from consumer insight and business data, and collaborated with COE and agency partners to execute plans• Managed high-volume program implementation through the leadership of eight direct reports, agencies, vendors and significant budget• Innovated and drove efficiencies through continuous improvement efforts, involving significant influence of a network of leaders across a complex sales organization • Developed dashboard to track and share KPIs with business partners, monitoring progress toward annual goals• Delivered double-digit YOY lead and sales revenue support • Recruited, coached and developed Cast to ensure they progress within the organization• Work recognized by American Resort Development Association three years in a row

• Drove annual plans focused on distribution strategies and policies with a focus on improving operating income and top-line revenue through ~6K third-party sales agencies globally through a team of three managers• Analyzed business performance to understand revenue pace, channel variances and presented to executives• Led annual marketing strategy to reach domestic Hispanics and oversaw internal communications plans with keyareas of focus on media, promotions and broadcast• Conducted analysis to influence national and regional sales priorities by quarter, a first for the business

• Similar responsibilities to subsequent role which was a promotion

• Managed distribution marketing strategy by building relationships with internal sales partners to support travel agents globally for the wholesale, OTA and Travel Agency Sales teams• Supported top producing travel agencies, i.e. Delta, JetBlue and others to identify opportunities to extend key Disney messages through their channels and executed annual marketing event for them, including rebranding and reengineering content to create personalized itineraries with focus on digital, mobile, social trends

• Developed digital marketing strategies to support integrated communications plans and executed programs that required writing briefs and RFPs, partnering with agencies, managing budgets and overseeing creative and recaps• Served as the Facebook community manager for the Aulani Resort and Adventures by Disney pages, which included development of content plans, written communications, as well as photo and video assets

• Led transition from local market to national approach with a digital focus; identified and initiated relationships with key marketing contacts at major online brands, i.e. Aol, Weather.com, to extend the Disney brand, drive leads and bookings.• Managed marketing relationships with Alliance partners, such as Hanes, Coca-Cola and others that required understanding their goals and generating ideas that extended their relationship with Disney Parks, as well as presenting to executives.• Led the development and implementation of national, multi-city tours to generate awareness of Disney Parks.• Planned and secured earned media with radio and TV stations in ~25 major US markets for major Disney press events.

• Managed multi-disciplinary marketing programs that included interactive, experiential and PR components to garner awareness and improve consumer opinion of the Nissan and Infiniti brands• Created integrated communication plans for the Infiniti brand, including first-ever, retail partnership to showcase a new, cross-over SUV targeting women with vehicle displays in Bloomingdale’s stores

• Transitioned team from local to national approach with a digital focus; identified and initiated relationships with key marketing contacts at major brands, i.e. Aol, Weather.com, to extend the Disney brand, drive leads and bookings• Managed marketing relationships with Alliance partners, such as Hanes, Coca-Cola and others that required understanding their goals and generating ideas that extended their relationship with Disney Parks• Developed and implemented national, multi-city tours to generate awareness of Disney Parks, as well as negotiated earned media partnerships with radio and TV stations in ~25 major US markets for large-scale Disney press events• Served as a company spokesperson for media

• Oversaw marketing plans, messaging and campaigns for multiple company web sites; tactics included media, event marketing, SEO, PR and internal company communication efforts to growth site traffic

• Held various coordinator positions in consumer marketing; recognized as Employee of the Month four times and received annual Integrity and Special Programs awards

Planned and implemented community events.