Worked with brand partners to develop and execute innovative marketing programs that drove impressions, engagement, and revenue for Warner Bros. Records’ artists.Acted as a strategic consultant to brands and agency partners; identifying synergies and crafting custom creative programs to engage fans by leveraging the right channels to reach their goals. Led project and partner management of sold partnership programs; coordinating all internal and external stakeholders including department leads, third-party agencies, and artist representatives.

Secured sync placements and marketing opportunities for WBR artists in video games, social games, and mobile games including Green Day's partnership with Angry Birds on Facebook (first music partnership for the brand)