Amanda Perkins Email & Phone Number

Newton, Ma, Us

Built strategic relationships with Office Supplies, Technology, and Facilities teams with qualitative and quantitative business insights presented to 10-18 individual merchants a month with focus on bringing solutions to challenges and opportunities within each categoryDeveloped and delivered best in class reporting through insightful design and automation with weekly/monthly market and category-specific trend reports for client distribution, transforming over 500K+ rows of raw data to digestible pivot tables and interactive charts Presented business insights and analytical solutions to senior leadership monthly to address business performance, competitive landscape, and opportunities within categories with data-backed insights that tested assumptions and status quo of the business Synthesized information from proprietary market research systems for category and product line specific insights with data integrity; including collaboration with internal teams for data audit, client requests, and merchant training sessions on Circana’s system capabilities

Framingham, Massachusetts, United States

Executed product portfolio management and launch optimization for 300+ products across under the Staples™ and Union & Scale™ Brands: Furniture, Chairs, Décor with focus on collaboration across Private Brands team to develop, align, prioritize and execute on business plans Lead new product identification in furniture by identifying product line gaps as well as product improvements, programs, and initiatives that reduced operating costs, increased product performance, and increased sustainability considerations Supported Product Development and Sourcing teams on creating tech packs and required feature/benefits in addition to Brand Strategy team to build integrated packaging and e-commerce messagingDeveloped customer-focused, marked backed business cases and category roadmaps for product opportunities by identifying assortment gaps, analyzing sales data, assessing market trends, and determining brand fit with retail and B2B merchants

Framingham, Massachusetts, United States

Pioneered process to select product for reward recognition milestones that grossed over $1M annually, cutting merchandising time down 75% weeklyMerchandised over 300 catalogs of product with creation of defined catalog attribute structure and regular maintenance to ensure SKU data was accurate and consistent with supplier offeringsAnalyzed site metrics, inclusive of tracking results of actions taken and identifying opportunities to improve core KPI’s (e.g., conversion) and monitored sales margin to ensure company is maximizing profitability Collaborated with sourcing team to track new item opportunities and drop ship deadlines as well as presented opportunities for brand and item growth by price point and market trends

Boston, Massachusetts

Product line life cycle management and launch planning of Direct to Consumer apparel, accessories, and socks that gross $40M annually and makes up 80% of total category revenue with seasonal market analysis to create line framework and strategic planning for future seasonsCollaborated with sales and merchants to identify product opportunities within wholesale accounts and develop programs to grow market share 5% seasonally in strategic channels, including the creation of marketing displays and seeding programs Presented New/Carry Over product briefs for apparel and accessories seasonally to internal development teams and external licensors with PLM management of each product, ranging from 20 to 40 new SKUs a season, and product and packaging collaboration throughout the creation processDeveloped merch boards, catalogs, sales collateral, marketing campaigns, and product tech sheets to present at quarterly wholesale sales meetings with seasonal feedback

Burlington, Massachusetts, United States

Assisted in monthly buys from West Coast Athletic and Sportstyle footwear brands including: Nike, Adidas, and Vans, including purchase order management, negotiation, pricing, and analysis of KPI’s from brand offeringManaged open to buy budgets with weekly sales projections, monthly markdowns, and in month receipt flow reporting for better understanding of business liquidity and allocation capabilities for top stylesEnsured timely delivery of merchandise through communication with head buyer, merchant teams, and external vendors with effective use of internal SAP merchandising systems and warehouse collaborationSupported merchant relationships with select vendors and licensors to create SMU’s for key athletic brands with insights from market shops and competitive analysis of trending colors, patterns, and styles

Burlington, Massachusetts, United States

Burlington County, New Jersey, United States

Strategized allocation for pet department and accessories, including: sunglasses, umbrellas, and giftables (3 months) and athletic footwear (3 months)Identified sales opportunities, risks, and prepare allocation purchase order questions to planning and buying teams in a timely manner with analysis to discuss action plans in weekly meetings.Maintained inventory for over ten classes of product by tracking performance and seasonality based on product attribute and label to ensure stores are receiving diverse mix of inventory.Planned and managed fulfillment of product new store openings based on corporate localization strategies.Organized and analyzed in depth weekly selling per class to merchandising teams to better direct new purchase orders and products.

New Jersey, United States

Reported and audited weekly/monthly adhoc analytics to track e-commerce marketing content.Developed research of paid search, display, and paid social acquisition to analyze our own performance as compared to alternative potential developments for Destination Maternity.Corresponded with current affiliate publisher websites on upcoming promotions for distribution.Forecasted budgets for 2016 fiscal year through Google Analytics and Excel Pivot tables.Prepared comprehensive presentations summarizing monthly reports and spending for executive board meetings.

Philadelphia, Pennsylvania, United States

Interviewed, mentored, and coached new hires to the team.Motivated employee engagements through events, bulletin boards, and activities.Forecasted and analyzed business trends to maximize sales with PIMS software.Managed payroll expense on ATLAS software.Educated and troubleshooted omni-channel system to associates and managers.Coordinated styling events for clients with unique promotions and catering.Merchandised and maintained a compelling presentation of apparel that engages clients and increases traffic into the store.

Philadelphia, Pennsylvania, United States

Assisted as least ten clients daily by helping construct fashionable outfits using out tops, bottoms, and accessories throughout the store.Operation of cash registers to check out at least twenty clients daily, as well as processing at least four returns.Facilitated up to five clients weekly in opening up Love Loft credit cards and MasterCard’s at the register or on the sales floor.Ensured client happiness by replenishing the sales floor to store standards and convey sales promotions in order to endorse new merchandise and styles.

Philadelphia, Pennsylvania, United States

Collaborated with sales team to develop internal marketing self-promotions and collateralAssisted marketing coordinator in development of media releases through daily social media postings on Twitter, Facebook, and InstagramAnalyzed clicks and market information from ConstantContact email database Launched corporate Instagram and increased followers by 300%Researched and recorded an excel database of over a thousand promotional products from up to two-hundred vendors on ASI databasePrepared sales presentations for clients to company’s marketing verbiage standards