Amanda Randel Email & Phone Number

Dana Point, Ca, Us

Costa Mesa, California

• Manage Brand and Lifestyle paid media campaigns, responsible for driving awareness and energy for the largest business categories. Delivered record setting ROI results across the brand and VF portfolio.• Proficient in digital and traditional media from paid social to out-of-home, with proven ability to plan, negotiate, and execute media in-house and through agency partners. • Oversee bespoke creative and content through influencer and media partnerships to deliver on business goals. Effectively landed a spot in the top trending ads on TikTok within the footwear vertical.• Translate complex data into actionable insights, informing present and future campaign strategies.

Cypress, California

• Responsible for trafficking, optimizing and reporting on paid media campaigns across brand, lifestyle and action sports categories. • Strategized and executed all in-house paid digital campaigns on platforms like Meta, YouTube, and TikTok to support product awareness, live events, Vans’ loyalty program, and more. • Built robust targeting segments and established CLM targeting strategies for the new loyalty program. • In collaboration with cross-functional partners, I led branded content and paid media partnerships, ensuring Vans' brand identity and positioning was not compromised.

Santa Ana, California

• Oversee social media, PPC, SEO and other online marketing disciplines.• Online reputation management • In-house copywriter, provide content for website, eBlasts, customer newsletters, press releases, and more while being conscientious of brand awareness and SEO strategies. • Build and expand partner programs by creating thoughtful ways to bring more value to customers.• Coordinate photo and video shoots from concept to creation. • Experience in multiple marketing campaigns, including a rebranding strategy.• Help develop and promote charity involvement across all company branch locations.

Stanton, California

· Redesigning company website using Adobe Suite (Photoshop, Illustrator, InDesign) while directing programmer through HTML code references.· Creatively designed fliers, brochures, letterheads, business cards, and presentations under direction of CEO.· Independently created and maintained social media outlets and blogs, while managing SEO and brand identity.· Developed marketing campaigns (through marketing analysis and design technique) to heighten brand awareness and web traffic.· Reconstructed website content, which consequently increased the average time on site by 275% (based on Google Analytics).· Developing company's PPC campaigns, budgets, and SEM.

Oceanside, California

· Managed website content (through translating prior web analytics, developing strong brand identity, and designing layout to increase sales revenue).· Individually increased business profits through creating ecommerce channels resulting in highest sales outcome within internship class.· Actively updated social media outlets, which delivered an increase of 50% in traffic to website within four months.· Creatively managed contests, event promotions, photo/video shoots, and design concepts for advertising.· Developed marketing plan (through marketing analysis, competitor analysis and targeting) to drive brand awareness and sales.

Ontario, California

· Created personalized advertisement layouts for corporate and privately owned businesses under strict weekly publication deadlines.· Quickly developed a high proficiency in design software and server programs within Pre-Press department.· High attention to detail in formatting, data entry, and quality management.

Ba, Sociology And Studio Art

Activities and Societies: • NCAA Sailing-Division I • Alpha Kappa Delta Honor Society • Chi Alpha • Surf Skate Surrender • Double Majored.

Aa, General Education And Art

General Education and Studio Art

Transfer, General Education

General Education and Graphic Design