Designing and implementing comprehensive marketing strategies to create awareness of the company’s business activitiesSupervising the department and providing guidance and feedback to other marketing professionalsProducing ideas for promotional events or activities and organizing them efficientlyPlan and execute campaigns for corporate promotion, launching of new product lines etc.Monitor progress and submit performance reportsResponsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publicationsConduct general market research to keep abreast of trends and competitor’s marketing movementsBecome the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships

Coordinate all annual, sponsor & event ads, and webinars for ESA’s digital assets & interface with the Business Development & Marketing & Communications departments as necessary.Assist with new Associate Member onboarding process including initial set-up in CRM systems generating invoices, processing dues payments, & collecting materials as needed.Ensure all sponsors & advertisers receive all deliverables including the ESPs & ESA Event sponsors.Manage & track fulfillment & artwork for all advertisers & sponsors including the ESPs as well as develop new processes that may increase overall efficiency within the department.Solicit bids from vendors. Gather cost data & provide recommendations to CDO for final selection.Work closely with hotel staff, vendors, & suppliers concerning logistics & Food & Beverage arrangements.Prepare the overall event production schedule & ensure deadlines are met. Identify & manage any conflicts, & coordinate the conference program by assigning all events & meetings to specific meeting rooms to be included in a Master Meeting Grid.Manage the overall registration system from set-up through implementation & reporting.Assist in developing logistical forms & materials, such as name badges, tent cards, participant rosters, meeting handouts, etc.Coordinate with event sales & marketing team to manage the participation of vendors, advertisers, & sponsors of the meetings. Manage on-site logistics of the meeting space and assist in overseeing staff, speaker, & attendee participation.Work with events & marketing team to create and update events-related graphics on printed & digital media.Create post event survey for attendees & exhibitors; analyze, report, & develop improvement plans based upon results.Provide presentations & briefings to keep the VP of Business Development Officer aware of new developments or emerging issues that result from contact with vendors, sponsors, advertisers, speakers, sponsors, and participants.

Researched and compiled list of over fifty relevant contacts within the industry to serve on the Marketing Advisory Group. Contacted and discussed the opportunity with these contacts, narrowing the list down to the final advisory group, comprised of approximately fifteen members. Collected background information necessary to inform the marketing plan. Information includes the mission & vision statement, goals & objectives, positioning, target market, unique value proposition, and, situational, SWOT, PEST, and competitive analyses.

Membership chair (September 2013-August 2014) Tracking businesses and families that register as members for CAFFA, answering any membership emails and questions, attending meetings.Teen Program Coordinator (2014-2015) Develop teen group program in its entirety for Kaleidoscope Culture Camp. This is a week long program during the summer for adoptees in which I encourage a fun atmosphere while connecting with other adoptees and learning about their birth country.

Assisting with the development of marketing materials for events, music camp, and classes; such as 4x6 flyers, announcements, and posters. Maintaining of social media by creating a social media plan, daily Facebook posts, and event announcements. Give recommendations for website based on Google Analytics information.

Designed and implemented weekly email blasts to different target groups.Created social campaigns encouraging potential members to "like" us. Developed a new customer base increasing membership sign ups significantly.Worked with Constant Contact on a daily basis.One of the top sales personnel in selling memberships.

Planned and traveled to five U.S. locations to execute its leading brand Warrior Dash, the world’s largest running series. Managed several hundred volunteers during multiple events, oversaw logistics and consistently provided customer service to participants and spectators. Contributed to a five month developmental team for a future business venture by creating goals, brainstorming interactive elements for its overall experience and preparing print marketing tactics to generate 1,000,000 spectators. Served on 10+ event production teams and strengthened skill in leadership, multi-tasking and flexibility. Booked vendors for 2 locations for festivals with attendees over 5,000 each. Provided customer service to past, present and future participants within a database of 1 million people.

Coordinated the Family Water Festival for 1,000+ attendees.Daily communication included working with volunteers, participants, donors, and potential advertisers. I gained knowledge in Google documents, office communication via email, website editing, researching for grants, securing sponsors, donations, agencies, presenters, musicians, and vendors. 150 reusable water bottles donated for our volunteers.Outlined an ethics page to insert into the internship manual.

Educational Interns assist with the planning, development and management of student educational programs including field trips and classroom materials. Student field trips teach water conservation, geography and geology of the Colorado River in Texas including aspects of a healthy watershed and water quality assessment. Interns are instrumental in the development and implementation of new curriculum and programming, individually I implemented two new games for use during field trips. Since this company only has three permanent employees I also helped with tracking statistics and getting donations for help with the program.

Writing current articles on event planning tips and what's new in the event planning world.

I learned to handle more responsibilities and stress management. I had the opportunity to plan parties in order to promote the business. I participated on numerous occasions in Chamber of Commerce activities. I gained more experience from this job than from any other. It taught me many useful skills for my future career.

I learned to handle cash, work with computers to input customer information, and how to address customers. I tagged clothes and took care of customers' needs.